The activity to be carried out for raising the funds is an advertisement contest for the Alzheimer’s Association. The key stakeholders involved in this activity are Alzheimer’s Association, National Institute of Health, YouTube, participants of the contest, and the team organising this event.
The ‘Advertising for Alzheimer’s’ campaign for the Alzheimer’s Association was proposed in order to raise funds required for the research work carried out by the Association. Participants are encouraged to submit videos which will exclusively highlight the work and services carried out by the Association. The videos will last for 15 seconds and the submission fees are $50. The money generated by video submission will be matched by the National Institute …show more content…
In the meantime, George will approach the concerned YouTube authorities to share the details of the activity and convince them to offer 15 second time slot to showcase the advertisement videos submitted by the participants.
In order to get the submissions of videos, an awareness regarding this activity will be carried out by Nanfang with the help of social media (e.g. Facebook, Twitter, Instagram, News Channels, and Newspapers). The deadline for submission of the video is January 30, 2018.
All the videos will be submitted online, on a website which will showcase all details of this activity. The submission fees will be done by online payment.
The month of February will be dedicated to streaming the submitted advertisement videos on YouTube nationwide. The public will vote as per their choices for best advertisement. Shalmali will look into the details behind voting. She will declare the 24 winners who garner the most number of votes for their
The ‘Advertising for Alzheimer’s’ campaign for the Alzheimer’s Association was proposed in order to raise funds required for the research work carried out by the Association. Participants are encouraged to submit videos which will exclusively highlight the work and services carried out by the Association. The videos will last for 15 seconds and the submission fees are $50. The money generated by video submission will be matched by the National Institute …show more content…
In the meantime, George will approach the concerned YouTube authorities to share the details of the activity and convince them to offer 15 second time slot to showcase the advertisement videos submitted by the participants.
In order to get the submissions of videos, an awareness regarding this activity will be carried out by Nanfang with the help of social media (e.g. Facebook, Twitter, Instagram, News Channels, and Newspapers). The deadline for submission of the video is January 30, 2018.
All the videos will be submitted online, on a website which will showcase all details of this activity. The submission fees will be done by online payment.
The month of February will be dedicated to streaming the submitted advertisement videos on YouTube nationwide. The public will vote as per their choices for best advertisement. Shalmali will look into the details behind voting. She will declare the 24 winners who garner the most number of votes for their