Optimize The Unboxing Experience Essay

Improved Essays
Chapter 3: Optimize the Unboxing Experience
At a brick-and-mortar store, once the customer has paid for their items, a sales associate might wrap a customer’s purchase nicely with colorful tissue paper, add coupons for an upcoming sale, and then place everything in a branded retail bag. The satisfied customer, appreciating the effort that went into bagging their items, will smile as they move onto the next step in their shopping experience.

Before ecommerce brands began realizing the potential of packaging, the delivery process was transactional, not experiential. A plain brown box would arrive on a customer’s doorstep and although their desired product was in it, there was no connection between the customer and the brand. The opportunity
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Whether your packaging needs packing peanuts, foam fillers, bubble wrap, air pillows, or paper fillers, protection is necessary. These materials will protect your package from damage while in the process of being shipped.

There are a number of benefits to opting for eco-friendly box materials. Biodegradable shipping peanuts and paper fillers make a sustainable difference because they are easily recycled. Eco-friendly packing can additionally improve your brand’s image. When your customers learn that you use sustainable packaging products, they will see your company as a responsible and environmentally friendly brand.

Note: Materials made of polystyrene foam or styrofoam can’t be reused and aren’t biodegradable, which can be harmful to the environment.

Presenting your company, order, and shipment info on the box is a given — the branding elements are what to be excited for.

Whether you decide to keep it simple or go big with bright colors, the colors and designs you choose for your boxes are a great first impression to a wow experience. As long as you stay consistent with the entirety of your box design, it will help to project your brand out to the
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Utilize this opportunity by creating a recognizable and unforgettable out-of-the-box experience.
Chapter 5: Packaging Part II: Thinking Inside the Box
As many of us love to say, it’s what’s on the inside that counts. This is especially true for branding the inside of your shipping boxes.

Creativity and strategy will help drive the process of inside-the-box branding. Fun designs, decorations, useful information, and thoughtful messages are important to delight your customers. Designing the box can be as simplistic or detailed as you’d like as long as it’s appealing to your audience, stays relevant to your branding style, and doesn’t distract from the overall inside-the-box branding. Additionally you can add the same designs to the outside of your box to keep a consistency with your styling.

The information you include in your box will keep your customers informed on updates, new products, and other similar items they might be interested in. You can also increase revenue by strategically promoting sales and offering discounts inside to further delight your customers. Express your appreciation by personalizing notes and giving away gifts that can take your customer service to the next

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