The Science Of Shopping Analysis

Decent Essays
To begin with, Bath and Body Works, exploits the stress of American Society as a way to induce consumers who lead hectic and occupied lives into their store. One way in which the famous business does this is by its display of its seasonal or new products which can be immediately located as soon as one walks inside. Soonly after walking in, I am greeted by an employee who leads me to the stores newest products, which includes a variety from candles to hand soaps to lotions and bath bombs. The store uses the placement of their products to their advantage because they understand the shopping routine of their customers. This concept has been previously studied in an article titled, “ The Science of Shopping” in which the author explains that “

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