Prac Statement: Folio 1
My brief required me to create a contemporary gym/fitness brand that inspired people to become healthy and live a healthy lifestyle. As I recently completed my personal training certificate I wanted to use the knowledge I gained from it to create an effective and easily recognisable logo that I would inspire people to become fitter and healthier. I wanted to create a logo that was simple, easily recognisable and appealed to my target audience. I needed to apply the logo to numerous application including t shirts, drink bottles, business cards, membership passes and other apparel. My target audience is both men and female, ranging from teens to elderly.
To create this practical piece, I used Indesign and Illustrator. From the research I conducted, I discovered that I needed to create a clear and clean cut, professional logo. To compete with other existing brands I refined my logo extensively and the result is a bold, contrasting in order for it to gain attention and be effectively applied to signage as well as merchandise.
I was …show more content…
MAC has 2 types of pre-filled palettes that come in 4 different shade ranges. I was inspired by this to create a unique palette to the MAC collection that is bold and out there, nothing similar what MAC currently offer. I made the design vibrant and eye catching in order for it to be really visible in department stores or other selected stores along side the darker coloured palettes. I used colours that were inspired by healing crystals and used this inspiration for the symbol, the eyeshadow colours and the colour used for the font. I chose to use calligraphic typography for the palette packaging as this continued by inspiration from delicate mythical crystals, combination with MAC’s bold font gives it a dramatic effect through contrast and versatility. This in return makes the calligraphy look even more elegant than it is on its
My brief required me to create a contemporary gym/fitness brand that inspired people to become healthy and live a healthy lifestyle. As I recently completed my personal training certificate I wanted to use the knowledge I gained from it to create an effective and easily recognisable logo that I would inspire people to become fitter and healthier. I wanted to create a logo that was simple, easily recognisable and appealed to my target audience. I needed to apply the logo to numerous application including t shirts, drink bottles, business cards, membership passes and other apparel. My target audience is both men and female, ranging from teens to elderly.
To create this practical piece, I used Indesign and Illustrator. From the research I conducted, I discovered that I needed to create a clear and clean cut, professional logo. To compete with other existing brands I refined my logo extensively and the result is a bold, contrasting in order for it to gain attention and be effectively applied to signage as well as merchandise.
I was …show more content…
MAC has 2 types of pre-filled palettes that come in 4 different shade ranges. I was inspired by this to create a unique palette to the MAC collection that is bold and out there, nothing similar what MAC currently offer. I made the design vibrant and eye catching in order for it to be really visible in department stores or other selected stores along side the darker coloured palettes. I used colours that were inspired by healing crystals and used this inspiration for the symbol, the eyeshadow colours and the colour used for the font. I chose to use calligraphic typography for the palette packaging as this continued by inspiration from delicate mythical crystals, combination with MAC’s bold font gives it a dramatic effect through contrast and versatility. This in return makes the calligraphy look even more elegant than it is on its