Purpose of the research
1. To explore ways of improving the packaging yogurt for Clover Valley Dairy Company. The packaging needs to be effective in attracting more sales so that they can offset the expenses incurred during packaging.
2. To explore the effectiveness of market testing to the improvement of the design of the package
3. To evaluate the responses of the shoppers with regard to the purchase of multi-cups and single cups and the justifications for their choice.
4. To determine the feasibility of opening up outlets in the markets the competitors have not reached that out (Quinter, 2010).
The Problem
Clover Valley Dairy Company had been experiencing a number of losses over the years due to numerous new competitors within the dairy …show more content…
This is helpful, as it will assist in having insight into the main causes of the shortcomings as well as coming with remedies and recommendations for the same (Timothy, 2011). The company design will also include a letter that was replied from Mr. Vince Roth to the response to the market testing as well as the overall issues raised.
According to Mr. Vince, it was a brilliant idea to have a market testing to be done, as it will allow the company to correct the areas that needed change as relate to the packaging and consumer feedback on the new product.This is important to the company because it will inform the company of the steps its taking in the right direction to improve and matinee future success within the company (Timothy, 2011). This test will be able to determine strategies to implement whether it is successful for not depending on the levels of success or failure achieved. Alternating from opening up outlets in Naval Base and Bill’s Market, this is a great idea for the study to conducted in bill’s market will help the management and the company to know whether the customers suggestion is a achievably one or …show more content…
On the other hand; As for the mistakes already made concerning in the packaging, it is recommended that a field study be conducted on the competitors’ plants. This will allows the us to observe how our competitors are packaging their products and look for ways for incorporate the something similar in our packaging so that our packaging is made even better. The new design that will be chosen should be feasible in terms of appearance as well as costs that are
1. To explore ways of improving the packaging yogurt for Clover Valley Dairy Company. The packaging needs to be effective in attracting more sales so that they can offset the expenses incurred during packaging.
2. To explore the effectiveness of market testing to the improvement of the design of the package
3. To evaluate the responses of the shoppers with regard to the purchase of multi-cups and single cups and the justifications for their choice.
4. To determine the feasibility of opening up outlets in the markets the competitors have not reached that out (Quinter, 2010).
The Problem
Clover Valley Dairy Company had been experiencing a number of losses over the years due to numerous new competitors within the dairy …show more content…
This is helpful, as it will assist in having insight into the main causes of the shortcomings as well as coming with remedies and recommendations for the same (Timothy, 2011). The company design will also include a letter that was replied from Mr. Vince Roth to the response to the market testing as well as the overall issues raised.
According to Mr. Vince, it was a brilliant idea to have a market testing to be done, as it will allow the company to correct the areas that needed change as relate to the packaging and consumer feedback on the new product.This is important to the company because it will inform the company of the steps its taking in the right direction to improve and matinee future success within the company (Timothy, 2011). This test will be able to determine strategies to implement whether it is successful for not depending on the levels of success or failure achieved. Alternating from opening up outlets in Naval Base and Bill’s Market, this is a great idea for the study to conducted in bill’s market will help the management and the company to know whether the customers suggestion is a achievably one or …show more content…
On the other hand; As for the mistakes already made concerning in the packaging, it is recommended that a field study be conducted on the competitors’ plants. This will allows the us to observe how our competitors are packaging their products and look for ways for incorporate the something similar in our packaging so that our packaging is made even better. The new design that will be chosen should be feasible in terms of appearance as well as costs that are