There is a wide variety of products in today’s market for us to choose from. Have you ever stopped to wonder how you came to purchase an item? Have you ever wondered how advertisers pursue you to buy their products? Advertisers aim many of their ads to the classical and basic appeals of human needs. Hyundai’s Super Bowl 50 Commercial is a good example of how advertisers use emotional appeals to target consumers. We will analyze this commercial in more detail throughout this essay. As the official automotive sponsor of the National Football League, Hyundai had a great advertising presence during Super Bowl 50th. Hyundai released a spot titled “First Date” that marketed the Genesis sedan (Bruce). This commercial used the humor of
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Some celebrities endorse multiple brands at once to capitalize on their fame. Tiger Woods has endorsed over 10 companies, which appears to many consumers that he is overextending and will endorse anything to make money. Consumers see these endorsements as less credible and the endorsement usually has less of an effect. The final downside of having celebrity endorsements of a brand is that celebrities can be very expensive. Most companies aren’t able to afford such celebrities, unless they are multimillion dollar companies. Kevin Hart is the highest paid comedian in 2016. He earned an estimated $87.5 million in 2016 alone (Berg). If a company wants a well-known endorsement of their products, they will likely need to pay a significant amount of money. In addition to celebrity appeal, the Hyundai Super Bowl 50 Commercial used the appeal of safety to target consumers. Safety is very important in automobile choices, especially to those with children. Hyundai’s safety features were highlighted in this commercial. Car commercials frequently demonstrate how safe the vehicle is and highlights any new advanced technology that improves overall safety. Customers are more likely to buy a safe, technologically advanced vehicle with a popular celebrity’s
Some celebrities endorse multiple brands at once to capitalize on their fame. Tiger Woods has endorsed over 10 companies, which appears to many consumers that he is overextending and will endorse anything to make money. Consumers see these endorsements as less credible and the endorsement usually has less of an effect. The final downside of having celebrity endorsements of a brand is that celebrities can be very expensive. Most companies aren’t able to afford such celebrities, unless they are multimillion dollar companies. Kevin Hart is the highest paid comedian in 2016. He earned an estimated $87.5 million in 2016 alone (Berg). If a company wants a well-known endorsement of their products, they will likely need to pay a significant amount of money. In addition to celebrity appeal, the Hyundai Super Bowl 50 Commercial used the appeal of safety to target consumers. Safety is very important in automobile choices, especially to those with children. Hyundai’s safety features were highlighted in this commercial. Car commercials frequently demonstrate how safe the vehicle is and highlights any new advanced technology that improves overall safety. Customers are more likely to buy a safe, technologically advanced vehicle with a popular celebrity’s