Personality plays a huge factor when it comes to choosing a representative to endorse a product. Someone with a gloomy or grim personality won't sell a product that was meant to be for the whole family or for someone who need to be excited before they pick out a product. Usually when a company pick a endorser, it's usually someone with a bigger-than-life personality that can inspire other to be just like them, and because of that they have a impact on the company and the market as a whole by increasing revenue for a short and getting new customers to buy the product of whatever they're endorsing.
One example of this when a wrestler by the name of John Cena was endorse by Fruity Pebble. His ability to connect with the younger audience have
One example of this when a wrestler by the name of John Cena was endorse by Fruity Pebble. His ability to connect with the younger audience have