Having a celebrity endorsement is a great way for Star athletics to get the buzz going about the brand. Some of the biggest millennial athletic influencers are Stephen Curry, LeBron James, Odell Beckham Jr. to name a few. Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and other intangible benefits to a brand in a way that no other type of advertising can (Anonymous, 2014).
