Introduction
Companies have been advertising to reach the consumers in target markets for years and were limited to what was available at the time such as Radio, billboards, television, movie reels, and print ads in magazines or newspapers. But companies today have a much wider range of advertising through social media which is faster and targets a much larger market segment. This paper will research the differences between traditional versus social media and discuss trends in advertising through social media as well as how it integrates traditional marketing and advertising campaigns.
Traditional Advertising
Organizations are faced with how to reach the most potential consumers that will be effective and has the best value per dollar spent. …show more content…
With the ability of instant review that social media sites like Yelp, Foursquare, Facebook offer companies have a direct connection with the consumer to handle complaints and let their customer service shine. The digital age has aided the customer to really let a company know how they feel about a product or service that is available for all to see, this forces the business to either respond to the customers issue or be seen as a company that does not care for their customers. Before social media companies could avoid embarrassment or social outings because they controlled the information they wanted the market to know. Determining the needs and wants of the consumer is how companies know what product or service will be met favorably. Traditional marketing and advertising campaigns needed to be controlled because of cost and price considerations as part of the focus of how to reach the most consumers, but social media has provided an outlet where the number of consumers can be reached is only limited by how the company wants to market. These same social networks reports customer satisfaction, offer promotions, and bulk market advertising are all possible to the company’s marketing strategy. It is becoming increasingly important for companies to include some traditional marketing strategies into their …show more content…
This can be potentially bad to a company that does not respond to their customers because social media offers this same customer a way of telling others how good or bad a company is. Social media is instant and wide reaching and can help companies reach new customers by being recommended by other customers. This allows organizations to develop marketing plans that will reach the maximum number of customers while utilizing social media to push brands to higher sales. In the past this type of holding companies accountable to the customer was difficult since the company controlled what information was released, with social media any one can review any product or service and hold the company accountable for their
Companies have been advertising to reach the consumers in target markets for years and were limited to what was available at the time such as Radio, billboards, television, movie reels, and print ads in magazines or newspapers. But companies today have a much wider range of advertising through social media which is faster and targets a much larger market segment. This paper will research the differences between traditional versus social media and discuss trends in advertising through social media as well as how it integrates traditional marketing and advertising campaigns.
Traditional Advertising
Organizations are faced with how to reach the most potential consumers that will be effective and has the best value per dollar spent. …show more content…
With the ability of instant review that social media sites like Yelp, Foursquare, Facebook offer companies have a direct connection with the consumer to handle complaints and let their customer service shine. The digital age has aided the customer to really let a company know how they feel about a product or service that is available for all to see, this forces the business to either respond to the customers issue or be seen as a company that does not care for their customers. Before social media companies could avoid embarrassment or social outings because they controlled the information they wanted the market to know. Determining the needs and wants of the consumer is how companies know what product or service will be met favorably. Traditional marketing and advertising campaigns needed to be controlled because of cost and price considerations as part of the focus of how to reach the most consumers, but social media has provided an outlet where the number of consumers can be reached is only limited by how the company wants to market. These same social networks reports customer satisfaction, offer promotions, and bulk market advertising are all possible to the company’s marketing strategy. It is becoming increasingly important for companies to include some traditional marketing strategies into their …show more content…
This can be potentially bad to a company that does not respond to their customers because social media offers this same customer a way of telling others how good or bad a company is. Social media is instant and wide reaching and can help companies reach new customers by being recommended by other customers. This allows organizations to develop marketing plans that will reach the maximum number of customers while utilizing social media to push brands to higher sales. In the past this type of holding companies accountable to the customer was difficult since the company controlled what information was released, with social media any one can review any product or service and hold the company accountable for their