Thomas Cook: Effective And Powerful Branding

Improved Essays
Thomas cook use an effective and powerful branding strategy such as transparency while dealing with customers or by the suppliers. Some marketing communication use by Thomas cook which helped the organization to distinguish them self from others and create a brand identity in the market are listed below:

 Segmenting the audience better:
Thomas cook mainly focus on segmenting the audience all over world, because if there is no proper segmentation than the product cannot be sell to the right customers.

 Managing proper clients data:
Thomas cook is well equipped to keep their customers data in proper manner and accurate. They take contacts of other people from their existing customers and accordingly make contact with them offer a good destination
…show more content…
Viral marketing uses internet service and also the social media to spread or pass the messages to customers about the products and their services. One tool helping Thomas Cook UK complete this integration and to gather its social marketing goals is cloud-based social monitoring suite Wildfire, which allows the company to get access impact of advertisements, messages, promotions, etc. Thomas cook tried a few social monitoring tools, but Wildfire was easy to use and helpful to act as a bridge between Thomas cook and our social media. Thomas cook use a few different metrics to understand the relationship between social media engagement and business value, and we had seen real positive effects in the organization. Thomas cook want connecting with us on social to be the first step toward a better experience. They respect customer privacy in all interactions and for that the team is actively confident to make sure what we do is compliant with the latest regulations. When these posts are passed through social media like you-tube, twitter, facebook, etc are spread fast through all the customers in just a minute all over the world. Peoples from different places are willing to give their word of mouth and also their opinions about the products and the services which they get form the organization. It gives positive image to the organization and also to the consumers. For example, such marketing can be display in funny videos which most of peoples like to watch and by that video we can spread message to all the

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