Dealing with negative comments and reviews can be time consuming and draining, it’s important that a company is able to separate authentic negative postings from random anonymous posts. However, even in the online environment it is presumed that “the customer is always right,” even when a company receives negative comments on social media they can always turn it into a positive interaction. For example, let’s pretend that I sell pound and lemon cakes online. However, one day, I notice a negative comment stating that the customer hated my lemon cake, I could respond, “sorry to hear that, most of my customers love my lemon cakes, have you ever tried my pound cakes?” Engaging with a customer that has posted a comment doesn’t have to be a negative
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However, Charlie must be able to tell management how much time and resources would have to be devoted to the strategy. In addition, Charlie should know who the targeted audience would be, and what social media platforms would best benefit the company. Social media platforms are as different as night and day. Ultimately, it’s all social media, but Twitter and Snapchat might as well be Apple and Samsung. Thus, each platform is unique, with its own styles and audience. RICC management should decide which platforms would best fit its strategy. Regardless of which platform or platforms the company decides to participate on, it’s a good idea to have a social media policy outlining the guidelines before the launch. Furthermore, if RICC management does decide to take Charlie’s advice it will be a learning curve for the company. Unfortunately, many businesses might find social media overwhelming - there are so many different platforms available, and they’re always pushing out new features. However, if the company creates a simply strategy it doesn’t have to be overwhelming. Moreover, social media doesn’t come with a rule book, and it isn’t an exact science, so the company must ensure that its social media strategy will allow the company to benefit from its social media presence, while providing a welcoming platform to its customers (Kaplan & Haenlein,
However, Charlie must be able to tell management how much time and resources would have to be devoted to the strategy. In addition, Charlie should know who the targeted audience would be, and what social media platforms would best benefit the company. Social media platforms are as different as night and day. Ultimately, it’s all social media, but Twitter and Snapchat might as well be Apple and Samsung. Thus, each platform is unique, with its own styles and audience. RICC management should decide which platforms would best fit its strategy. Regardless of which platform or platforms the company decides to participate on, it’s a good idea to have a social media policy outlining the guidelines before the launch. Furthermore, if RICC management does decide to take Charlie’s advice it will be a learning curve for the company. Unfortunately, many businesses might find social media overwhelming - there are so many different platforms available, and they’re always pushing out new features. However, if the company creates a simply strategy it doesn’t have to be overwhelming. Moreover, social media doesn’t come with a rule book, and it isn’t an exact science, so the company must ensure that its social media strategy will allow the company to benefit from its social media presence, while providing a welcoming platform to its customers (Kaplan & Haenlein,