Budweiser Commercial Analysis

The Super Bowl is arguably the biggest sporting event in the United States every year. However, some people tune in just to see the commercials. This is because some of the best advertisements are shown during this big time game. Two examples of these are the Budweiser “Puppy Love” and Volkswagen “The Force” commercials. The thing that makes these commercials different from the rest is that they make viewers feel a positive emotion towards the brands that will later subconsciously influence their buying decisions and that is why these two advertisements are some of the most successful commercials in Super Bowl history. For anyone who has not seen the Budweiser “Puppy Love” commercial (Link 1), it is clearly about a puppy. The commercial shows a heartwarming story of a puppy escaping his pen and running to go play with the large Clydesdale horse on the next farm over. The owner of the farm is a …show more content…
After seeing how much the puppy and horse like each other, the viewer almost roots for the puppy to escape from the pen and play on the farm. Throughout the one-minute commercial, a relationship is also built between the breeder and farmer through the two times the farmer has to bring the puppy back to the breeder. In the final scene, the breeder and farmer are seen talking and laughing as they watch their animals play together which brings a positive emotion towards the viewer. When the dog is sold, the viewer grows saddened, but is brought back up once the puppy comes back with the Clydesdales. Budweiser does a good job of sending viewers’ emotions on a little roller coaster throughout the commercial. The company couldn’t have picked a better song, either. “Let Her Go” is kind of a slower, sad song, yet it goes along with the plot of the commercial