Commercial Analysis: Budweiser’s “Lost Dog”
Product marketing involves activities such as proper branding, packaging, and advertisement of the product, among others. Advertising concerns the display of the product on social media pages, television channels, and even radio stations. Advertising has been shown to have a positive effect on the sale of products, as it increases knowledge about them, how they are used, and where to purchase them. Many companies prefer on-screen advertisements on TV channels or during high-profile events such as sports matches and fashion shows. These placements are strategized according to the target audience. For instance, a beer product advertisement will be appropriately aired at a football or basketball match, …show more content…
Budweiser’s “lost dog” commercial was unveiled during a Super Bowl; this was advantageous timing, since millions of people gather to watch this event, in the stadium and on television. Though many Super Bowl advertisements are characterized by humor to engage the audience, this case is different. The ad is effective because it emotionally markets the product through the concepts of friendship and festivity among friends. The puppy becomes lost, and with the help of its friends the horses, it finds its way home (Henry 7). This illustrates that true friendship is developed through experiences and that friendship is a journey, not an event. The beer company then endorses its product as one that promotes true friendship. The advert seeks to appeal to the emotions of the audience and thus capture their attention, which is one of the key items necessary for ensuring that an advert is effective and reaches the target market, as well as appealing to individuals outside the target market (Wayshak …show more content…
It was cute and many enjoyed watching it, thus creating an emotional ambience promoted by the “puppy love’’ theme, which resonated well with the audience. Although the theme of the advertisement is deeply rooted in a classic form, the “puppy love” advert uses pathos to persuade its audience by featuring the popular song “Let Her Go” by Passenger (Wayshak 12). Most organization adverts spend time talking about the organization itself, not knowing that in reality, their audience is selfish and only buys products that will appeal to them both emotionally and in terms of quality. Budweiser’s advert does not mention their brand or beer in the entire advertisement; instead they focused on portraying a warm, welcoming relationship that any viewer can easily relate to. This advert markets the product by creating that viewer experience portraying an emotive expedition (commercial
Product marketing involves activities such as proper branding, packaging, and advertisement of the product, among others. Advertising concerns the display of the product on social media pages, television channels, and even radio stations. Advertising has been shown to have a positive effect on the sale of products, as it increases knowledge about them, how they are used, and where to purchase them. Many companies prefer on-screen advertisements on TV channels or during high-profile events such as sports matches and fashion shows. These placements are strategized according to the target audience. For instance, a beer product advertisement will be appropriately aired at a football or basketball match, …show more content…
Budweiser’s “lost dog” commercial was unveiled during a Super Bowl; this was advantageous timing, since millions of people gather to watch this event, in the stadium and on television. Though many Super Bowl advertisements are characterized by humor to engage the audience, this case is different. The ad is effective because it emotionally markets the product through the concepts of friendship and festivity among friends. The puppy becomes lost, and with the help of its friends the horses, it finds its way home (Henry 7). This illustrates that true friendship is developed through experiences and that friendship is a journey, not an event. The beer company then endorses its product as one that promotes true friendship. The advert seeks to appeal to the emotions of the audience and thus capture their attention, which is one of the key items necessary for ensuring that an advert is effective and reaches the target market, as well as appealing to individuals outside the target market (Wayshak …show more content…
It was cute and many enjoyed watching it, thus creating an emotional ambience promoted by the “puppy love’’ theme, which resonated well with the audience. Although the theme of the advertisement is deeply rooted in a classic form, the “puppy love” advert uses pathos to persuade its audience by featuring the popular song “Let Her Go” by Passenger (Wayshak 12). Most organization adverts spend time talking about the organization itself, not knowing that in reality, their audience is selfish and only buys products that will appeal to them both emotionally and in terms of quality. Budweiser’s advert does not mention their brand or beer in the entire advertisement; instead they focused on portraying a warm, welcoming relationship that any viewer can easily relate to. This advert markets the product by creating that viewer experience portraying an emotive expedition (commercial