'Rhetorical Analysis: In The Arms Of An Angel'

Rhetorical strategies are used in throughout our lives. There are seven rhetorical strategies: purpose, message, voice, audience, ethos, pathos, and logos. Without these seven rhetorical strategies, it would be impossible to persuade someone, sell a product, or win an argument. These seven rhetorical strategies are what make a commercial good and effective. Comparing the commercials “In the Arms of an Angel” and “What Not To Buy”, “In the Arms of an Angel” demonstrates better uses of purpose, message, voice, logos, and pathos. The first commercial, “In the Arms of an Angel” by the American Society for the Prevention of Cruelty to Animals begins with the well-known song “In the Arms of an Angel” by the artist Sarah McLachlan. Throughout the commercial, it shows a variety of different dogs and cats and different moods from those animals. The video also shows many disturbing facts about animal cruelty. Sarah McLachlan is then shown in a room with a dog asking the people for help against animal cruelty and donate a small …show more content…
The background music is a piano being played in a mellow manner. This commercial demonstrates the way animals in puppy mills are sold in pet stores. People buy these dogs from pet stores. If the dogs are not sold they are just tossed aside like old toys. The purpose of the two commercials is essential to save an animal either by donating money or by not buying dogs from pet stores. The purpose of “In the Arms of an Angel” is to make the audience feel bad for the animals in the commercial and donate money. Donating eighteen dollars a month convinces the audience that they are rescuing one of the cute animals in the commercial from animal cruelty. The purpose of “What Not To Buy” is to inform the audience of the realities of pet stores. Puppies from the pet store actually come from unsafe and unsanitary puppy