Rhetorical Strategies Examples

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Rhetorical strategies are used in throughout our lives. There are seven rhetorical strategies: purpose, message, voice, audience, ethos, pathos, and logos. Without these seven rhetorical strategies, it would be impossible to persuade someone, sell a product, or win an argument. These seven rhetorical strategies are what make a commercial good and effective. Comparing the commercials “In the Arms of an Angel” and “What Not To Buy”, “In the Arms of an Angel” demonstrates better uses of purpose, message, voice, logos, and pathos. The first commercial, “In the Arms of an Angel” by the American Society for the Prevention of Cruelty to Animals begins with the well-known song “In the Arms of an Angel” by the artist Sarah McLachlan. Throughout …show more content…
Logos is mainly related to statistics, facts, and analogies. Those three elements and more are incorporated in commercials, articles, and movies to appeal to the reader's intellect. Logos makes the reader feel smart. In “The arms of an Angel” the commercial incorporates many facts and statistics. For example, the commercial gives statistics on the number of animals abused every day in British Columbia. The commercial also states how many animals were saved in the year 2005 in British Columbia. These facts and statistics show the viewer that they can make a difference in animals lives. In “What Not To Buy” the logos being used is a case study. Hundreds of dogs in pet stores come in and out of pet stores. The dogs are put up for adoption for about a month, then the next month they are tossed aside like old toys to make room for new dogs. This case study helps the viewer of the commercial “What Not To Buy” choose whether they want to support puppy mills by buying from pet stores or save a dog by adopting one …show more content…
Pathos appeals to the viewer's emotions. Depending on the pathos elements being used in the commercial it can make the viewer feel happiness, sadness, anger, disgust, fear, trust and surprise. In both of the commercials, the emotion being portrayed is sadness and anger. “In the Arms of an Angel” the commercial shows many animals that are disabled or hurt. The commercial shows a cat with only one eye, a dog limping, and dogs who have sad faces. The sad animal images along with the disturbing facts and background music make people feel sad for the animals. The commercial also makes people feel anger for the people who have abused these innocent animals. “What Not To Buy” also makes the viewer feel sad. The commercial compares real animals to toys. It helps people easily relate because everyone has seen a toy in a self at a store; this is exactly what the commercial is comparing with animals from pet stores. The commercial makes the viewer feel bad and sad for the animals in pet stores. It also persuades the viewers not to buy dogs from pet stores because they come from puppy mills and that it is wrong and

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