User-generated content

Interactivity and user-generated content represent two concepts that have long been part of community, yet there remains question about how those concepts are being exercised in digital media. Therefore, research in this area grows in importance as community publications, like all media companies, follow their audience online (Abernathy, 2014). The public traditionally has a stronger role and voice in the production of content within community journalism. The publication of user-generated content is one of those areas that differentiate community media. Community media has been demarcated differently in various studies, but for purposes of this dissertation community media is defined as publications with circulations of less than 50,000 (Lauterer,…

thing, free labour impacts consumers of digital culture by making them into producers and consumers of user generated content online. Free labour also functions in digital media by getting…

The term free labour presents commonly in the digital era. In Terranova’s (2004, p73) idea, it is an essential source of value in advanced capitalist societies which is not acknowledged yet. After Web2.0 gradually took the place of Web1.0, numerous digital industries were actively seeking and absorbing user-generated contents to satisfy their commercial needs which mainly contributed by free labourers. The collaboration between unpaid digital labour and digital industries further discovers new…

Numerous social media platforms demonstrate that technology plays an important part in the lives of the average person. This is shown through where most are created with the use of a camera. few years ago, Nick Woodman found a need to create high quality shots while surfing with his friends. He made different prototypes throughout the years when he realized he should not spend his time designing the strap for the camera but designing the camera instead. After two years he found a company willing…

6. Tone: describe the style of the language used by the company. Is it chatty? Formal? Discuss whether or not the author of the page is identified, and the effect their identification or their namelessness has on the user. Compare the tone of your chosen company’s Facebook page posts with that of the posts of Pikitia postcards. : The style of the language used by the Facebook page for “Wingspan birds of prey” is quite chatty, interactive and informal. There is no identified author of the page…

Naturally, the growth of use- generated content has created a diverse assortment of different types of images i.e. memes. Although prompted to exaggerate certain events and generally without real meaning, memes do hold value in our society. They are often created and replicated to form multiple meanings in order to code or decode conversation- an evolution of language. Memes have become cultural products because they often depict a certain event in history, a behavior, or feeling that inevitably…

000 employees a paid day to spend doing activities outside, on black Friday, the biggest shopping day of the year. REI encouraged people to not participate in black Friday shopping, but to #OptOutside. 1.4 million people committed to this idea. This alternative to a day of consumerism took off; state and national parks, nonprofits, communities and other companies joined in. It speaks volumes to the work of REI when other companies not only use REI’s hashtag, but jump on the campaign and link to…

increasing consumer engagement with the brand. IMAGE VIA CONSTANT CONTACT “Just be sure you’re aware of the social media platform’s Terms of Service, as well as any local rules and restrictions, surrounding contests. The last thing you want is for your holiday giveaway to be shut down after running afoul of local laws,” writes Sujan Patel, growth marketer and co-founder of WebProfits. Let holiday competitions bring fun-filled emotion to your next campaign and use it as a stimulus to drive…

Let Chinese internet user to increase awareness to know more about Flinders University and attracting Chinese students to go to this University to study. Our cost is basically from Forrester’s Technographics research and labour costs of some good creators, which I think it is to purchase some researches. It is will be costed US dollars 499 for each. One of them is about ‘Chinese Social Technographics Revealed’. Implementation We need to identify our target market first. Through Beijing…

With more Internet users accessing the broadband and surfing the web at higher speeds for various reasons such as social networking, user-generated content, social bookmarking, sharing of information, videos, images and opinions, all have exponentially increased the amount of content on the Web. Web 2.0 has also witnessed a dramatically increasing use of the Web by consumers using handheld devices, including mobile phones and PDAs (Noti, 2013). Therefore, this trend puts a spotlight on the fact…