Toy Group

With the popularity of The Force awakens period, it is good to see that not forgetting the original Lego Star Wars Trilogy, which gives us some great new sets to recreate classic scenes. Case in point, the freezing carbon Bedroom set, which is one of the most iconic moments of The Empire Strikes Back. This set includes a relatively small room, three men - Han Solo, Boba Fett and Ugnaught - and Han Solo in Carbonite pieces. Complexity: This is a relatively small series of 231 pieces, but many…

If you had a daughter, would you let her play with Barbie? Lots of people say that Barbie is bad and that you should not let your children play with her. Other say different that she is the very definition of imagination that children need. With that being we ask ourselves, does Barbie give young girls negative thoughts about their body image? How many kids play with Barbie? Barbie is an old doll that has been around for a long time, since 1959 to be exact. How many kids play with…

BrickLAB Brain Builders $775.00 Let’s build better brains! Using bricks to enhance learning, explore communication concepts and teamwork as students tackle lessons in social studies, geography, history and biology, all while learning to build, collaborate and learn together. By using brain-bending logic puzzles to build upon and develop new problem solving skills, each lesson introduces exciting STEM concepts. From science and engineering processes to stimulating mental challenges, students…

From the time that I was a toddler, I was always cheerfully asking my mother for “boy toys” because they allowed creativity to flow. Specifically I wanted the huge Star Wars Lego set of the Death Star because it contained millions of tiny and intricate pieces. Although I was never gifted the Death Star, in replacement my mother would buy me colorful sets that contained instructions for building Lego houses, or making a dog park. Over time, I gradually took all of these figurines that I had…

During my visit to Wal-Mart’s toy aisle I noticed that construction toys, cars, and action figures were all in the boy aisle; however, the girl was mostly pink with Barbie’s, kitchen sets, and baby dolls. Doing research I then learned that Wal-Mart is portraying “Gender Based Marketing.” Wal-Mart’s choice of using the color blue for the boy’s aisle and pink section for the girl’s aisle traditionally known to be classified to a particular gender. Toys packaging is targeted through color, wording,…

You have been invited to your coworkers child’s fifth birthday party. You go to your local toy store, and as you're walking down the aisles you notice how the toys are divided. In one of the aisles you see toys such as ‘The Projects’ Building set, and ‘Housekeeper’ dress up kit which includes dolls with darker complexion. You then go to the next aisle that has “Billion Dollar Ken” doll and “Future Architect” building set whose advertisement displays children with lighter complexion. In 2012…

The amount of toys in this world is more than a million, however when it comes to toys that are best for toddlers and preschoolers there are specific and resplendent toys that are being manufactured to help children with their social skills, emotional and physical skills. 1. Leapfrog animal adventure learning table. This toy is made for children by the ages of 6 to 36 months; it is to help the child with the ability of being able to sitting along with standing. According to Sigmund Freud the…

the market, she then took her idea to husband Elliot Handler who was one of the co-founders of Mattel Toys. He was skeptical at the idea because there were lots of baby and toddler dolls on the market but there were no adult dolls. Even though everyone was skeptical about the idea she continued to pursue her vision for three years until Barbie’s debut in 1959. Barbie was the first mass produced toy doll to be produced in the United States with adult features. (“Barbie Makes her Debut”,…

Introduction The LEGO Group, a popular company based in Billund, Denmark, has been in the toy industry for over 80 years. The company was founded in 1932 by Ole Kirk Kristiansen and was passed down for generations to its recent owner, Kjeld Kirk Kristiansen. The word 'lego' is originated from a Danish word 'Leg Godt', which in other words also means 'play well'. Lego toys are popular among kids, teenagers and even adults. Their products are sold all around the world such as Australia, Singapore…

Introduction Lego is a toy-making company founded in Billund, Denmark (LEGO 2014). In this essay, Lego’s value and core competencies will be identified based on the PEST analysis, Porter’s Five Forces and the Value Chain Analysis. PEST Analysis Political Government policies affecting a reduction in the corporate tax level, or an increase in import taxes in developing economies, will have an impact on the Lego Group due to the wide distribution of products to more than 130 countries (LEGO 2014).…