Promotion and marketing communications

online has become one of the top ways to shop other than going to the store. Internet marketing is shopping online with complete freedom to buy any item using credit or debit cards. Internet marketing is also referred to as e-marketing. Internet marketing has changed the way companies and consumers buy and sell their products and there is advantages and disadvantages of using internet marketing. Internet marketing is used of course online and the specific target is people who use the internet…

and express them in ways that resonate with your customers through visual arts. Whether the company is an established business or just starting out, Anchored Hearts offer new ways to improve the consumers’ company’s image through bold visual communication. From the beginning, Anchored Hearts Design’s clients have always ranged from small businesses and privately owned companies to global corporations. The purpose is to ensure the customers happiness and satisfaction with the identity that…

4PS OF PEPSI AND COCA COLA Coca-Cola has a very large product category including e.g. different type of cola drinks, energy drinks, juices and so on. This also applies to Pepsi, which operates additionally in the food business. King of the cola drinks is definitely the Coca-Cola Classic, which is the most sold soft drink in the world. It has become with a lot different flavors as well like lemon, cherry and vanilla. Another significant cola products of this leading company are Coca-Cola Light…

Filiz and Smith’s coffee shop could expand into German market. The justification for entering in Germany as according to Kakabadse et al., (2015) the economy of Germany is assumed as the world’s fourth largest economy for more than 1/5th of European Union. The social market of German economy mainly tails free market principles with an extensive extent of government regulation, which has a wide-ranging social welfare program. Germany is basically a largest consumer market of EU that has a…

people are having a habit of getting information through the campaigns. Task 1c. Use models to assess the impact of advertising and promotion on customer behaviour. Advertising and promotion is the major key to introduce and remind the products to the customers in a persuading way. The first model is a simple model that shows the exchange between marketing company and the…

provide and how they approach their marketing mix. So in hindsight, organisations look to standardise or execute their products and services on a local scale and potentially adapt or expand into an international market. In this essay the key factors of standardisation and adaptation will be explained, followed by examples and reasons to explore whether there is a difference between goods and services in terms of standardisation and adaptation in international marketing. Firstly, to understand…

Social marketers use a variety of health communication strategies such as mass and social media through interpersonal communication to reach out to the population to change their health behavior (Evans, 2006). One such exemplary campaign that utilized the social marketing framework is VERB: It’s what you do. In 2001, the Centers for Disease Control and Prevention developed this national, multi cultural, social media campaign to address the sedentary life style of young adults (CDC, 2010). The…

the same set of marketing tools and techniques there is some difference between the two . In commercial marketing, the main focus is on the needs of the buyers and at the same time emphasizes on the identification of market opportunity. It seeks to convert customer needs into products, by fulfilling the needs of the customers solely. It views business a customer satisfying process, where the consumer determines the process, and in turn, the process determines the costs and ultimately focuses on…

INTRODUCTION Marketing research is important to gain valuable information relating to the needs and wants of customers. Effective research helps businesses to enhance performance by attracting potential customers in the global and domestic markets (Akaka, Vargo and Lusch, 2013). These two terms are often used interchangeably, they have some distinctive qualities. The main difference between Market Research and Marketing Research is the scope of the concept. Market Research is a narrower…

Marketing Strategy – Distribution The third major marketing mix tool is distribution. The distribution channel is “path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor” (Investopedia.com, n.d., para.1). Thus, the distribution channel can work in multiple ways, it can work as direct transaction from the vendor to the consumer or it may include several interconnected intermediaries along the way, which…