Filiz And Smith's Coffee Market: German Expansion Into The German Market
Germany doesn’t directly discriminate government regulation with the virtue of complexity, which offers a …show more content…
Since Germany is the largest importer and consumer of organic coffee in Europe there is huge awareness of organic coffee market in Germany, which has interesting proposition for coffee-exporting states. Organic coffee can be used to this coffee shop as well that will expand the line of Filiz and Smith coffee shop. However, the pricing scheme will be based on standard industry practices.
Distribution and service: In case of Filiz and Smith coffee shop, it is difficult to develop a personnel relationship with the customers because it would be a new place to cater; therefore, it is essential to cater all customers with top-class service that satisfies each customer even in rush hours. A high visible location will be selected for the coffee shop. However, if people like the service and products of coffee shop and if coffee shop will be able to manage the traffic, which has competitive