The Role Of Social Advertising And Social Marketing

the same set of marketing tools and techniques there is some difference between the two . In commercial marketing, the main focus is on the needs of the buyers and at the same time emphasizes on the identification of market opportunity. It seeks to convert customer needs into products, by fulfilling the needs of the customers solely. It views business a customer satisfying process, where the consumer determines the process, and in turn, the process determines the costs and ultimately focuses on selling of the product. But this is not the case with green marketing, as because the goal is not to a market a product or service for profit but to influence a social behavior for a better environment and sustainable development. In order to meet its …show more content…
In fact, the present status of Social Marketing has evolved through the stages of Social Advertising and Social
Communication.
Social Advertising is simply the implementation of promulgating for reshaping public perspectives and behavior towards a social cause or problem. For instance, family planning consortiums in
India, Pakistan, Sri Lanka, Mexico and numerous other countries have financed vital promulgation campaigns in the 70’s venturing to vend people the proposition of
3
having fewer children. These type of properly outlined campaigns can sway orientation and behaviors. But quite often social advertising alone is not enough to make a dent in the problem5. These may be due to the fact that message has not been adequately researched or people may screen out the message through pernickety attention, perception or distortion. In certain cases, many people are actually confused about their course of action, as what to do after their insight to the message. When these limitations were conceded, social advertising transformed itself into a comprehensive perspective known as Social Communication. It takes the help of the other forms of communication