Promotion and marketing communications

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    also a very a magnificent company that was utmost successful in marketing whatever they had to sell. Of course their success was definitely not by luck. Instead, they utilized whatever marketing techniques available. There are many factors that enabled the Elvis Presley Enterprises to remain profitable as well as satisfy the consumers in the marketplace. First of all, EPE is able to remain profitable because it fully utilizes the marketing mix: The 4 P’s, which are Product, Price,…

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    Case Study: Ulock Prints

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    (B2B) marketing and printing company that provides printing materials, banners, business cards, T-shirts, and media with high quality video production at budget prices. A Marketing Strategy is a tool that drives a business to excel through the use of various methods to help accomplish a company 's desired goals. I will be talking about our Target marketing and people who we are targeting and discussing our Strength, Weaknesses, Opportunity, and Threats (S.W.O.T). We also added out Marketing mix…

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    INTRODUCTION LoveWorld Teens Publishing is responsible for the production, distribution and promotion of publications and related products that are tailored specifically for teenagers and young adults in general. Amongst other publications and products is the flagship product- TeeVo; a daily devotional for teenagers. TeeVo has gained popularity in the Nigerian and South African markets but the vision of the LoveWorld Teens Publishing for this product goes beyond these two countries. The company…

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    BENEFITS OF SOCIAL MEDIA MARKETING Marketing is the process of planning and executing the conception,pricing,promotion and distribution of ideas,goods and services to create exchanges that satisfy individual organizational objectives.Social media marketing,therefore, is basically the use of social media platforms to promote products and/or services. Social media marketing consists of actions taken to build and maintain desirable relationships with target audiences involving a product,idea or a…

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    UK The 4 P’s of marketing mix include product, price, place, and promotion. A promotion blend is a fundamental tool that blends the four variables together to achieve the result it wants to obtain in the target market. The product is the tangible good or intangible service that needs to meet the demand of the customers. According to Mackay, C. (2011), price involves the amount of money that the end user is required to pay so as to obtain the product. Promotion engages communication strategies…

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    Place: Around the world many Hilton hotels are situated in lovely locations, but many hotels are situated in the industry area where the hotels are reachable by all part of specific area and all actions take place. For making reservations it has the most excellent website, and it’s available for groups of visitors for making numerous online booking and the type of rooms accessible in all area for urgent booking the hotel creates correct phone contact of their hotel. In addition for bookings…

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    related to Communications since that is the major I am sticking with.There are many jobs that can come out of being a communications major. Communications is very broad, so there are many possibilities. One career that I would enjoy would be Vice President of Public Relations and Corporate Communications. This is a board level executive who oversees all the official messaging. This position provides coaching points to relevant managers on media inquires. They would also work with marketing and…

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    Tourism Marketing by Philip Kotler were adapted from the original four P’s which includes Product, Price, Place, and PromotionAccording to Philip Kotler’s 7 P’s in Tourism Marketing, In product- since Raymundo house has been existing for more than fifty years it has been now part of Malabon Tourism Product, such as Malabon’s Tricycle Tour. Price- it has something to do with the fund from the local government that will be used for promotions, advertising, and for future renovation. Promotion-…

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    Arc Teryx Case Analysis

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    The following is an integrated marketing communication (IMC) plan is designed for a technical outdoor clothing company, called Arc’teryx. This plan includes a situation analysis, the IMC objectives and strategy and tactics. This plan will also include assumption, target audiences, Budget and implementation. In addition, a media plan and methods of evaluating the success of this IMC plan are described. 2. Introduction Arc’teryx is a technical high-performance outerwear and equipment company…

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    SMBC AVIATION CAPITAL INTRODUCTION SMBC AVIATION CAPITAL is a leading global aircraft leasing company that works with airlines to help them with capital and the air crafts required for them to successfully progress their business. They operate worldwide with the whole range of customers from dynamic start-ups to well established national airlines. It mainly deals with the aiding of its clients (airlines) run their dynamic fleet as well as their airplane financing necessities. Apart from…

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