Huawei in China and UK
The 4 P’s of marketing mix include product, price, place, and promotion. A promotion blend is a fundamental tool that blends the four variables together to achieve the result it wants to obtain in the target market. The product is the tangible good or intangible service that needs to meet the demand of the customers. According to Mackay, C. (2011), price involves the amount of money that the end user is required to pay so as to obtain the product. Promotion engages communication strategies like advertisements, special offers, and sales promotions. The place is about the location, distribution, and methods of availing the goods to the customer.
Honor is a cell phone brand under Huawei Technologies. The Huawei Honor brand has been successful since its launch and …show more content…
The cost advantage of Huawei will continue to grow because China has a high cheap labor. Due to the premise of the popular telecommunication products, pricing strategy is an important factor to the company. So Huawei as a major company that is not fulfilled by its low-price profits and it aims to get a high-profit margin through various strategies. When it comes to place, the company does not directly focus on consumers. Research by (Bickhoff, Hollensen and Opresnik 2014) substantiates that it centers on the distribution of products and market networking, consumer, and enterprise. The company avails an exact number of products at a precise location which is very significant to the company. Such places include logistics, location, the internet, and market coverage. Huawei has divided its place into two kinds. Its first channel is the seller’s channel that involves some of target markets for product sales. The next channel is the joint venture in China and United Kingdom market and the brand export culture. The company uses such joints to build the image of the brand
The 4 P’s of marketing mix include product, price, place, and promotion. A promotion blend is a fundamental tool that blends the four variables together to achieve the result it wants to obtain in the target market. The product is the tangible good or intangible service that needs to meet the demand of the customers. According to Mackay, C. (2011), price involves the amount of money that the end user is required to pay so as to obtain the product. Promotion engages communication strategies like advertisements, special offers, and sales promotions. The place is about the location, distribution, and methods of availing the goods to the customer.
Honor is a cell phone brand under Huawei Technologies. The Huawei Honor brand has been successful since its launch and …show more content…
The cost advantage of Huawei will continue to grow because China has a high cheap labor. Due to the premise of the popular telecommunication products, pricing strategy is an important factor to the company. So Huawei as a major company that is not fulfilled by its low-price profits and it aims to get a high-profit margin through various strategies. When it comes to place, the company does not directly focus on consumers. Research by (Bickhoff, Hollensen and Opresnik 2014) substantiates that it centers on the distribution of products and market networking, consumer, and enterprise. The company avails an exact number of products at a precise location which is very significant to the company. Such places include logistics, location, the internet, and market coverage. Huawei has divided its place into two kinds. Its first channel is the seller’s channel that involves some of target markets for product sales. The next channel is the joint venture in China and United Kingdom market and the brand export culture. The company uses such joints to build the image of the brand