INTRODUCTION
LoveWorld Teens Publishing is responsible for the production, distribution and promotion of publications and related products that are tailored specifically for teenagers and young adults in general. Amongst other publications and products is the flagship product- TeeVo; a daily devotional for teenagers.
TeeVo has gained popularity in the Nigerian and South African markets but the vision of the LoveWorld Teens Publishing for this product goes beyond these two countries. The company seeks to break into new markets as such the reason for continuous research on ways to maximize its potential.
This report is about investigating digital marketing opportunities that can be used to create a wider reach for TeeVo among its target groups …show more content…
The importance of having a deep understanding of the target market in ensuring an effective digital marketing campaign can never be overemphasized; from driving traffic by ranking higher in search engine results, to maximizing marketing content and improving online presence through advertisements on digital media platforms; Market insight is highly important in building a brand. However, developing market Insight requires planning to be effective, which is why I choose to leverage the Google Adwords keyword tools to gain insight on the teen devotional market, based on search volume on keywords that resonate with the Teevo …show more content…
Firstly, exploring the use of a more constraining hashtag would have been good to begin with as #McDStories is a rather too broad hashtag, which allows for all kinds of feedbacks ranging from positive to negative. Considering the trend of users hijacking campaigns on Twitter, McDonald’s should have known to expect more of the negative feedbacks. Hence, a more streamlined hashtag such as #FavMcDMoments or simply #FavMoments for instance, would have been safe and still would have done the job of promoting the brand, but only this time it would have been in a positive way and who knows, someone probably would have tweeted a McDonald’s moment as his favourite moment. Furthermore, McDonald’s should have then gone ahead to start a new campaign on other social media channels like Facebook, YouTube and Google+ using people’s description of their favourite moments to describe the satisfaction their customers will derive from their services and meals using marketing automation to ensure consistent engagement while saving
LoveWorld Teens Publishing is responsible for the production, distribution and promotion of publications and related products that are tailored specifically for teenagers and young adults in general. Amongst other publications and products is the flagship product- TeeVo; a daily devotional for teenagers.
TeeVo has gained popularity in the Nigerian and South African markets but the vision of the LoveWorld Teens Publishing for this product goes beyond these two countries. The company seeks to break into new markets as such the reason for continuous research on ways to maximize its potential.
This report is about investigating digital marketing opportunities that can be used to create a wider reach for TeeVo among its target groups …show more content…
The importance of having a deep understanding of the target market in ensuring an effective digital marketing campaign can never be overemphasized; from driving traffic by ranking higher in search engine results, to maximizing marketing content and improving online presence through advertisements on digital media platforms; Market insight is highly important in building a brand. However, developing market Insight requires planning to be effective, which is why I choose to leverage the Google Adwords keyword tools to gain insight on the teen devotional market, based on search volume on keywords that resonate with the Teevo …show more content…
Firstly, exploring the use of a more constraining hashtag would have been good to begin with as #McDStories is a rather too broad hashtag, which allows for all kinds of feedbacks ranging from positive to negative. Considering the trend of users hijacking campaigns on Twitter, McDonald’s should have known to expect more of the negative feedbacks. Hence, a more streamlined hashtag such as #FavMcDMoments or simply #FavMoments for instance, would have been safe and still would have done the job of promoting the brand, but only this time it would have been in a positive way and who knows, someone probably would have tweeted a McDonald’s moment as his favourite moment. Furthermore, McDonald’s should have then gone ahead to start a new campaign on other social media channels like Facebook, YouTube and Google+ using people’s description of their favourite moments to describe the satisfaction their customers will derive from their services and meals using marketing automation to ensure consistent engagement while saving