Hilton: Brand Identity And Brand Strategy And Comparison
Due to the large network the hotel groups has access to considerable dues to promote and supports its brand for its benefit of all hotel and franchise owners.
Analysis of Brand Identity and Brand Strategies: A complex package of experiences and images is a brand in their customer`s mind Hilton hotel has been recognized by internal brand as one of the top 20 global brands.
Brand identity Prism: The brand identity prism by Kapferer describes the brand through six different facets. The identity of a brand describes what makes it stand out and special, as well as the attractiveness of the brand. Initiated by reliability and reassurance, the traditional Hilton hotel values are fundamental part Hilton brand identity. Reliability is reflected in the scale of operations and presence in the market place that the Hilton hotel infrastructure allows. …show more content…
These all are the main offices of the Hilton hotel in different area of the world, these all work together as a team, whenever new product or new package these all launch in