research on the reasons why different states and their pursuit and proliferation nuclear weapons. Unfortunately much of it focuses on a broad look at relationships between already nuclear states, broad global proliferation, and theories like mutual assured destruction, nuclear deterrence, and offensive/defensive classifications for nuclear weapons. However there is a much smaller, but more focused collection of research on a states’ regime type and the effect this has on how likely a state and…
The Cold War The Cold War was a conflict between the Union of Soviet Socialist Republics (USSR) and the United States lasting from 1947 until 1991. As its name implies, the Cold war didn’t involve much fighting. “Although the Soviet Union and the United states never fought each other directly, battles did take place in countries where people allied themselves with one superpower or the other” (O’Connell). It started with tensions after World War II and remained a standoff for many years. Both…
and public relation practitioners is not only vital but also stands as a highly complex relationship. Whether each side wants to agree or not, journalists and public relations need to be linked in today’s modern world in order to produce news. The mutual relationship between journalists and public relations practitioners is more relevant and important now more than ever. The way in which we can access news is no longer just through the television or newspaper. We can now find out the events of…
What was the Cold War and how did it start? “When Ivan meets G.I. Joe” ~Joe Strummer, The Clash The Cold War described in the simplest way was the intense ideological conflict between the two superpowers, the United States and the Soviet Union, with each side vying for dominance and exploiting any opportunity for expansion. In reality it involved the Western Bloc, which included the United States and its NATO allies, pitted against the Eastern Bloc, the Soviet Union and its allies in…
According to Haviland, “Verbal arts generally transmit and preserve a culture’s customs and values” (341). Throughout the United States, the story of the Headless Horseman, a verbal story described in “The Legend of Sleepy Hollow,” is well-known in American folklore. It is a scary story that many children tell around the campfire in an attempt to scare one another, saying that if someone is not careful, the Headless Horseman will come for them. However, many Americans do not realize that this…
In the summer of 1955, Eisenhower attempted to make yet another large step towards peace with the Soviet Union. At a summit, Eisenhower proposed his famed “Open Skies,” the plan that would allow mutual reconnaissance between all nuclear powers (Tal, 2001). Essentially, all the countries would disclose the location of every military and nuclear facility, and allow the other countries to fly surveillance planes above these facilities. This would allow the countries to verify that there is no plan…
Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…