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The United States is a great country but it poses a great importance on consumerism. Our sense of social standing and belonging comes from what we consume and have in our possession. Even with the job market and economy going through the lowest point in U.S history people were still trying to achieve the “good life” instead of just trying to provide the necessities. The advertising industry knew that they could not just sell products to people, especially in this economic downturn; they had to…

A well known professional baseball player Babe Ruth once said, “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don 't play together, the club won 't be worth a dime.” This quote relates to cheerleading because individuals have to work together to achieve their goals and success. Everybody has their own individual talent, but when they are brought together and use teamwork to create something incredible.…

Introduction A. Attention Getter: Sex, drugs, and rock n' roll. Chains, studded belts, and Chuck Taylors. Mohawks, mosh pits, and social defiance. What kind of person do you think of when you hear these phrases? B. Relevance: Whether you were watching MTV, at a local concert, or walking through the Quad here at Illinois State, I am sure that you all, at one point, have encountered someone who considered themselves to be part of the punk rock culture. C. Credibility: Personally, I have…

“At that point, Mary Maloney simply walked up behind him and without any pause, she swung the big frozen leg of lamb high in the air and brought it down as hard as she could on the back of his head.” From only reading this, the reader is simply astounded. Imagine seeing this comical scene in a movie. Viewers would be left stupefied and full of laughter. “Lamb to the Slaughter” would make a phenomenal movie for teenage audiences and Roald Dahl fans. It consists of all the qualities that are…

This paper has three parts. The first provides a background on the company as well as the critical factors within their macro environment. I will also explain why they are threats and how they affect the industry. I have also conducted a porters five forces analysis of the industry, and included which threats were high for the company and which were low. Second part of the paper explains the threats the cable industry has on Comcast and how the company is responding to the threats. The last part…

Rock to the Left: How Rock Music Has Influenced American Politics One universal aspect of every culture, without fail, is music; it was a part of human existence before recorded history. It provides an escape from the stress of everyday life, assists in relaxation, and offers a sense of community. It’s a part of the human experience. Every aspect of society includes music in some form—from shopping to concerts. Why? It affects people. Yamaska, Yamada, and Laukka conducted a study and concluded…

Biography Saul Stacey Williams is an American poet, actor, writer, rapper and musician born in Newburgh, New York on February 29, 1972. His mom was a school teacher and his dad was a preacher. With two parents in very influential careers, it is no surprised on where Williams got his talent from. Growing up in Newburgh more than likely had a huge impact on Williams and influenced his talents, considering it is one of the most dangerous cities in New York and in the country. Williams is currently…

Constructing on his 2001 movie “Merchants of Cool,” within which Rushkoff emphasized a comparable “exploitative game” among MTV as well as teenagers, Rushkoff communicated to teenagers crossways the country around in what way their desire to recognize by what’s casual, though, say, “fondness” the Twilight film sequence Facebook page or else retweeting communications as of Nabisco’s…

Love, Joanna. “From Cautionary Chart-Topper to Friendly Beverage Anthem: Michael Jackson’s “Billie Jean” and Pepsi’s “Choice of a New Generation” Television Campaign”. Journal of the Society for American Music 9, no. 2 (2015): 178-203. Source: Journal. This peer reviewed article focuses on the incorporation of contemporary music into advertisements, as a mean of catering to social groups that the music targets. In 1984, the instrumental features of “Billie Jean” were used for commercial…

Brands are everywhere in today’s society, and with brands come their logos. The capitalist society that we live in is overcome with mass branding and competition to have the best product. Schools, sports activities and streets are bombarded with logos and branding that at one point did not exist. In No Logo, Naomi Klein emphasizes the impact that large corporations have on branding, and in turn, how this affects our point of view on logos. She elaborates on the history of manufacturing and…