International Franchise Association

agreement from an already established company in their market. A license is an agreement that allows one party to use an industrial property right in exchange for payment to the owning party. (Fred Luthans, 2015) In a typical license arrangement, the licensor allows the licensee to use a patent, trademark or proprietary information in exchange for a fee. The fee is most likely a percentage of all revenues earned and restricts the licensee to certain geographic location for a specific amount of time. Another option for Natural Beautique is to use a franchise agreement, which is very similar to a license agreement. A franchise agreement is a business agreement in which a franchisor allows another person or company to operate an enterprise using its trademark, logo, product line, and methods of operation in return for a fee. (Fred Luthans, 2015) This is most likely not the option Natural Beautique would want to use; as franchises are usually for the fast food and hotel industries.…

during low sales performance of business.  Create a unique, innovative, exciting menu.  Royalty: 7% of gross revenues or a minimum of $957, whichever is greater per month, instead of 9.5 %. BATNA The best alternative we can expect if we fail to reach agreement at the bargaining table with our competitor:  Look for other fast food franchise like Domino’s which is equally reputed as Pizza Hut and with royalty at 5%.  We can rent the space allocated for fast food franchise for some…

Franchising is something that was not started in America, but American franchises have taking over the world. In the chapter, “American Global Cultural Brand,” the author tries to illustrate how globalization and expansion of American popular culture has come into play by the use of the commercial concept of franchising. The author uses case studies of two franchises McDonald’s and Coca-Cola, and the popular fabric, blue jeans, to argue how each have influenced other cultures with their brand…

“success package” (Scarborough 2012 pg. 76). Franchises are not independent businesses so the franchisees are known as semi-independent. They do not have the power to change overall business strategies…

With these critiques in mind, Merolla’s phenomenon of interpersonal forgiveness and sincerity could be studied under a different metaphor and a different set of metatheoretical assumptions. This would shift the goal of the research and the kinds of questions that get asked, but could reveal the impact of how the conceptualization and theories behind a study shape the entire research process. If the application of metaphor were to shift from coordination to control, Merolla’s study would change…

Jan Servaes (City University of Hong Kong) and Jim Anderson (University of Utah) have circulated a CFP seeking to address an apparent crisis in communication research. Aiming to publish in The International Communication GAZETTE, the crisis is rhetorically predicated upon questions such as “What has the communication discipline contributed to the social sciences? What has been its impact on policy and social change?” Citing, amongst other, the apparent lack of distinctive disciplinary problems,…

Fingerprints have been widely used throughout the world as means of identification for forensic purposes. Forensic experts have extensively relied on premises that fingerprint characteristics are highly discriminatory and immutable amongst the general population (Haber and Haber, 2008). Fingerprint formation is induced by the stresses and strains experienced by the fetus in utero, which are random and infinite, it is likely that they subsequently produce a random, infinite variety of friction…

Vintage Camel cigarette advertisements appealed to middle class women and men by luring them in with the idea that smoking was healthy, and resulted in an elevated social status. While implying tobacco soaked in poisonous chemicals was healthy and attractive was irresponsible, to say the least, the big tobacco companies got away with it for several years. So how did Camel convince consumers to overlook the hidden dangers of smoking? Creating a campaign based on appeal, logic, and surveys,…

cargo operators must provide accommodations. Three of these categories are: high value cargo, perishable cargo, and hazardous materials. When an airline accepts this special cargo for transport, it must provide special equipment to handle the cargo, specialized warehouses to store it or trans-ship it, and sometimes specially configured aircraft to transport it. There are also international and national regulations that airlines must follow in order to transport this special cargo from one…

Why We Hurt: The Natural History of Pain is written by neurosurgeon, Dr. Frank Vertosick, who transforms the vast subject of pain into an exciting and enlightening discussion that is highly engaging. Dr. Vertosick examines many types of pain including migraines, phantom limb pain, tic douloureux, ruptured discs, rheumatoid arthritis, carpal tunnel syndrome, angina pains, and cancer. Each chapter presents a clinical case, the different ways in which cultures viewed the disorder and the biology…