International Motor Sports Association

Vintage Camel cigarette advertisements appealed to middle class women and men by luring them in with the idea that smoking was healthy, and resulted in an elevated social status. While implying tobacco soaked in poisonous chemicals was healthy and attractive was irresponsible, to say the least, the big tobacco companies got away with it for several years. So how did Camel convince consumers to overlook the hidden dangers of smoking? Creating a campaign based on appeal, logic, and surveys, compelled consumers to accept misleading information, and contributed to their advertising success. Vintage Camel cigarette advertisements used a variety of rhetorical strategies to successfully build what remains a multi-billion dollar industry today. The single Camel advertisement I find most interesting is a colorful, full page magazine advertisement. The top half of the advertisement features an attractive middle-aged race car driver with a checkered flag, and midget race cars in the background. The bottom half of the advertisement includes an attractive well-dressed woman smoking a cigarette surrounded by bold lettered survey statements. Based on the clothing and the types of race cars featured, it would appear this advertisement is from sometime in the 1940’s. The photographs and statements imply the target audience is likely working middle class men and women in the 30-50 age range. The strategy of the advertisement is to use all three strategies, logos, ethos and pathos, to persuade…

CASE BRIEF – TATA NANO DESCRIPTION Tata developed and started manufacturing Tata Nano, “the cheapest car in the world”, and has to decide the level of production capacity. Should Tata be conservative risking to cede market to competitors or should they make an aggressive commitment? EVALUATIONS Tata worked years to develop a ULCC (Ultra Low Cost Car) targeting the bottom end of the pyramid of the Indian population. The development of Tata Nano was based on 3 main targets: cost lower than Rs 1…

For a company looking to expand its business into a foreign market, an option available to them is to obtain a license agreement from an already established company in their market. A license is an agreement that allows one party to use an industrial property right in exchange for payment to the owning party. (Fred Luthans, 2015) In a typical license arrangement, the licensor allows the licensee to use a patent, trademark or proprietary information in exchange for a fee. The fee is most likely a…

Introduction to Franchising Franchising in business refers to a long term cooperative relationship maintained between two entities. Where the franchisor gives the right to his franchisee’s to use the business model and brand of the franchisor for a specific period of time on basis of an agreement to do business. The franchisor provides a privilege to his franchisee to use the developed products, trade mark, production process, marketing methods, service, brand name, raw materials, training and…

Jan Servaes (City University of Hong Kong) and Jim Anderson (University of Utah) have circulated a CFP seeking to address an apparent crisis in communication research. Aiming to publish in The International Communication GAZETTE, the crisis is rhetorically predicated upon questions such as “What has the communication discipline contributed to the social sciences? What has been its impact on policy and social change?” Citing, amongst other, the apparent lack of distinctive disciplinary problems,…

Fingerprints have been widely used throughout the world as means of identification for forensic purposes. Forensic experts have extensively relied on premises that fingerprint characteristics are highly discriminatory and immutable amongst the general population (Haber and Haber, 2008). Fingerprint formation is induced by the stresses and strains experienced by the fetus in utero, which are random and infinite, it is likely that they subsequently produce a random, infinite variety of friction…

With these critiques in mind, Merolla’s phenomenon of interpersonal forgiveness and sincerity could be studied under a different metaphor and a different set of metatheoretical assumptions. This would shift the goal of the research and the kinds of questions that get asked, but could reveal the impact of how the conceptualization and theories behind a study shape the entire research process. If the application of metaphor were to shift from coordination to control, Merolla’s study would change…

Franchising is something that was not started in America, but American franchises have taking over the world. In the chapter, “American Global Cultural Brand,” the author tries to illustrate how globalization and expansion of American popular culture has come into play by the use of the commercial concept of franchising. The author uses case studies of two franchises McDonald’s and Coca-Cola, and the popular fabric, blue jeans, to argue how each have influenced other cultures with their brand…

Assignment 2 Choice B Simone DeVane Christopher McChesney MGT 320 13 November 2014 Choice B What is franchising? Franchising is a business model in where a parent company (the franchisor) sells the rights to business owners (franchisees) to identify with that company’s trademark. The franchisee pays fees and royalties to the franchisor so that they may sell the parent company’s products and services. They also may purchase the right to utilize the business formula already…

English show jumping is a very complicated sport that requires skill, patience, and bravery from both horse, and rider. It takes several years of practice and sweat to master the complicated sport. Show jumping is played when a rider is to jump a course of fences on horseback in an acute amount of time. The jumps can vary in size from one foot to five feet. The rules of show jumping are very strict and require a large amount of skill. Consequently, faults can be given to competitors for…