International Motor Sports Association

    Page 1 of 4 - About 37 Essays
  • The Rhetorical Analysis Of Vintage Camel Advertisements

    Vintage Camel cigarette advertisements appealed to middle class women and men by luring them in with the idea that smoking was healthy, and resulted in an elevated social status. While implying tobacco soaked in poisonous chemicals was healthy and attractive was irresponsible, to say the least, the big tobacco companies got away with it for several years. So how did Camel convince consumers to overlook the hidden dangers of smoking? Creating a campaign based on appeal, logic, and surveys, compelled consumers to accept misleading information, and contributed to their advertising success. Vintage Camel cigarette advertisements used a variety of rhetorical strategies to successfully build what remains a multi-billion dollar industry today. The single Camel advertisement I find most interesting is a colorful, full page magazine advertisement. The top half of the advertisement features an attractive middle-aged race car driver with a checkered flag, and midget race cars in the background. The bottom half of the advertisement includes an attractive well-dressed woman smoking a cigarette surrounded by bold lettered survey statements. Based on the clothing and the types of race cars featured, it would appear this advertisement is from sometime in the 1940’s. The photographs and statements imply the target audience is likely working middle class men and women in the 30-50 age range. The strategy of the advertisement is to use all three strategies, logos, ethos and pathos, to persuade…

    Words: 853 - Pages: 4
  • Fanchising Case Study

    Introduction to Franchising Franchising in business refers to a long term cooperative relationship maintained between two entities. Where the franchisor gives the right to his franchisee’s to use the business model and brand of the franchisor for a specific period of time on basis of an agreement to do business. The franchisor provides a privilege to his franchisee to use the developed products, trade mark, production process, marketing methods, service, brand name, raw materials, training and…

    Words: 1377 - Pages: 6
  • The Importance Of Communication Research

    Jan Servaes (City University of Hong Kong) and Jim Anderson (University of Utah) have circulated a CFP seeking to address an apparent crisis in communication research. Aiming to publish in The International Communication GAZETTE, the crisis is rhetorically predicated upon questions such as “What has the communication discipline contributed to the social sciences? What has been its impact on policy and social change?” Citing, amongst other, the apparent lack of distinctive disciplinary problems,…

    Words: 1873 - Pages: 7
  • Characteristics Of Fingerprints

    Fingerprints have been widely used throughout the world as means of identification for forensic purposes. Forensic experts have extensively relied on premises that fingerprint characteristics are highly discriminatory and immutable amongst the general population (Haber and Haber, 2008). Fingerprint formation is induced by the stresses and strains experienced by the fetus in utero, which are random and infinite, it is likely that they subsequently produce a random, infinite variety of friction…

    Words: 748 - Pages: 3
  • Merolla's Theory Of Interpersonal Forgiveness

    With these critiques in mind, Merolla’s phenomenon of interpersonal forgiveness and sincerity could be studied under a different metaphor and a different set of metatheoretical assumptions. This would shift the goal of the research and the kinds of questions that get asked, but could reveal the impact of how the conceptualization and theories behind a study shape the entire research process. If the application of metaphor were to shift from coordination to control, Merolla’s study would change…

    Words: 768 - Pages: 4
  • Tata Nano Case Study

    CASE BRIEF – TATA NANO DESCRIPTION Tata developed and started manufacturing Tata Nano, “the cheapest car in the world”, and has to decide the level of production capacity. Should Tata be conservative risking to cede market to competitors or should they make an aggressive commitment? EVALUATIONS Tata worked years to develop a ULCC (Ultra Low Cost Car) targeting the bottom end of the pyramid of the Indian population. The development of Tata Nano was based on 3 main targets: cost lower than Rs 1…

    Words: 935 - Pages: 4
  • Special Air Cargo Essay

    cargo operators must provide accommodations. Three of these categories are: high value cargo, perishable cargo, and hazardous materials. When an airline accepts this special cargo for transport, it must provide special equipment to handle the cargo, specialized warehouses to store it or trans-ship it, and sometimes specially configured aircraft to transport it. There are also international and national regulations that airlines must follow in order to transport this special cargo from one…

    Words: 1047 - Pages: 4
  • Business Case Study: The Chevrolet Motor Company

    The Chevrolet Motor Company was founded in 1911, in a Flint, Michigan garage. It was an agreement between partners Louis Chevrolet, a Belgian race car driver and William Durant, who was an entrepreneur and the founder of General Motors. The company was a result of Durant trying to find a way to compete with Ford Motor Company and their ever so popular Model T, and this was done by Durant needing more models of cars to go against the single model vehicle of Ford. Chevrolet’s first model cost…

    Words: 1199 - Pages: 5
  • Definition Of Physical Education

    activities. Here, in the United States for example, it is agreed that students may be physically active in activities such as basketball, football, and other sports and recess. But this does not eliminate the need for physical education as an institutional program. The elements of a good physical education program include learning policies, effective and practical content, good instruction and critical student and program assessment. This essay looks at the merits, history and the status of…

    Words: 1274 - Pages: 6
  • Participation In Sports Research Paper

    Sports allows students to excel academically, and acts as an extension of school by teaching athletes lessons and skills that they don’t learn inside of a classroom. These lessons are a way for teens to become socially well-rounded when it comes to skills such as time management and leadership. In addition, the prevention of crime, which is defined as a social problem, is boosted through teen participation in athletic activities that involve social interaction. The social skills instilled in…

    Words: 1301 - Pages: 6
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