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    Williams-Sonoma Case Study

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    in the 10% range can afford their products, the company will fail like the housing market. Over the next five years, the company should consider expanding its’ product line to include bath décor to complement the already established retail home furnishings. 2. If you were CEO of Williams-Sonoma, what strategies would you recommend? There are so many recommendations. I would first build on the internet base I talked about earlier. If I can improve internet sales over 500% I certainly want to keep that going. I would incorporate interactive websites. Having the ability to talk to, chat with an associate while I’m shopping in my underwear is always helpful. Next I would improve my e-commerce presence by advertising on social media outlets and improve accessibility to shopping by posting web-apps. I would consider lowering price points so I could tap into the more than 10% of consumers without becoming “Wal-Mart”. Now the company did do something to increase its’ position that I found useful. That was to decrease its’ overall lease space by 2%. (2010 shareholders meeting). This reduction in retail occupancy costs attributed to the 1 billion dollars the company enjoyed last year. I would also consider expanding the company’s customer base by broadening the product line to similar to Home Goods or Bed Bath and beyond who currently double the revenue of Williams-Sonoma. (Redistribute assets earmarked for traditional cataloging to online accesses. Not only will this save…

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    Terra Company is a big publishing company in NZ. The online shop Terra Online was put into use 6 months ago. However, for some reason, the online shop did not work well, and many customers suffered painful experience from it. It also harms the reputation of Terra, and resulted in a big economic loss. In this report, the problem at Terra Online shop will be identified from the complain letter of the customers. At the same time, some corresponding measures will be taken to solve the current…

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    Vaping is gradually making its recognition and popularity among smokers around the world as they are looking for ways to improve their health without giving up a habit which they find to be satisfying. Now this is a real task to find the best electronic cigarette at the best price and with the optimum customer service. Vaping, which is all about inhaling and exhaling the vapors produced by an e-cigarette can help to lighten the desire to smoke while also lessen the potential health risks. The…

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    “Something is missing. (MacLachlan 36)” Sarah told Caleb. My family and friends were over three hours away, consequently; they are not as accessible to me as they were before. I felt deserted and I was home sick, just as Sarah did two weeks into her visit. I underestimated how hard it was for me going off to college, but as time progressed things began to get enjoyable. Instead of continuously dwelling on the point that I missed my family and friends, I started to look at the glass half-full and…

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    what is described by Judy Brady in her satirical essay, “I Want a Wife” but also different to what she describes. An example of how she is different and also similar in the essay by Judy Brady would be, “I want a wife who cooks the meals, a wife who is a good cook. I want a wife who will plan the menus, do the necessary grocery shopping, prepare the meals, serve them pleasantly, and then do the cleaning up while I do my studying.” (590). While she is a housewife, she is not a typical housewife.…

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    household chores like before. Boys toys seem to keep the same idea of building things, but add in dinosaurs, guns, cars, camouflage, blood, guts and action figures with really detailed abs. Toys start to play into how we see boys and girls. In present day boys are thought to be the stronger sex and girls the weaker sex. Boys aren’t supposed to show emotion while girls are supposed to be the emotional ones. Boys are to be athletic and girls can also be athletic, but occasionally girls aren’t…

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    They took me to school and made sure I was taken care of until my mother returned from work. “But most workplaces have remained inflexible in the face of family demands of their workers and at home…” (Hochschild 12). This was true for my mother who wasn’t…

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    Lori and her husband had three beautiful children including a son and twin daughters. When talking about her family, she explain that immigration has effect event on her son, who like traveling and who is currently living in Korea. With the same idea, her daughters live here but they were at angers for high school first year because their mom had left, again. But nowadays, they are, especially her, more stable because immigration don’t have only advantages but unwanted effects such home sick and…

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    OIT: A Short Story

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    My first week at OIT was rough. The physical environment was alien, my emotions were like a rollercoaster, and I had trouble with my friend groups. Luckily the best therapy was time. My home was one thing that never changed in my life. I lived in the same house since I was one-year-old. I know that house like I built it. Moving into my own room, five far hours away, was a freaky idea. On campus I was immediately shocked by the crisp wind chill whipping off Klamath lake. I was fascinated by the…

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    My Mom Is My Hero

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    “mom” can mean a friend, hard worker , a teacher, or even a superhero. To others it could mean control freak, someone who knows no boundaries, or an evil dictator. My mom has fulfilled all of these roles at one time or another. Sometimes, she was all of these at once. My mom has worked hard her entire life and it is because of this that she is someone I can look up to and be proud to have as a parent. It is already hard enough to maintain a home, work decent hours, and raise one child on…

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