Harvard Business School Publishing

Case : “Can You Win Back Online Shoppers” (Harvard Business Review) Writing Task : Recommend a decision to Benjy’s. Position Statement The Board Members of Benjy’s should change their strategies to win back their customers. Proposing four possible adjustments, Benjy’s should consider charging a showcasing fee, creating a buy online - pick up at store model, offering loyalty programs, and training staff about their products to offer customers after purchase support. The goal of these…

The Benefits of Optimism During Conflict “The positive thinker sees the invisible, feels the intangible, and achieves the impossible” (Winston Churchill). Positivity is a valuable mindset, yet can be acquired by even those in the direst of conditions and those who have the meagerest of resources. Through all the hardships and difficulties in the world, it is those with optimism that persevere, inspire, and overcome the suffering. It is those who forgive and spread their positivity that heal from…

defining in clear and operational terms the results that the company, as a team, is trying to achieve. The scorecard communicates a holistic model that links individual efforts and accomplishments to business unit objectives. Second, the scorecard supplies the essential strategic feedback system. A business strategy can be viewed as a set of hypotheses about cause-and-effect relationships. A strategic feedback system should be able to test, vali- page 11 This article is made available to you…

I followed the Becton Dickenson approach and created a hybrid approach that includes compliance, values and consequences. My policy is a mandatory web program that must be downloaded to all of the student’s computers. It will capture audio and visual footage of each student while they work on timed off campus assignments. This program will remove the copy paste function and timestamp all the visited sites. Students will have limited timeframes to use and submit work and there will be different…

close relationship with his dad as a kid. Due to the fact relocated to Massachusetts to attend Harvard University and pursue a Ph.D . Couples of years later his mom and dad separated which lead to Barack Obama Sr. Moved Back To Kenya . Later on his mom met Lolo Soetero at university of hawaii they ended up moving to Indonesia for a few years. During those years obama attended local Indonesian schools. He ended up learning and speaking fluent Indonesian. While in Indonesia he got builded a…

nationwide, devices such as these are pushed forward though intentional business strategies that are gauged by intentional objectives to meet the direct needs of their customers (Blanchard, 2010). Apple, unlike other corporations, has capitalized…

The Social Media Problem In the essay “How Companies Deceive Us”, the author informs the reader of the different ways companies use social media to mislead the public by publishing favorable reviews to boost their profits. Harvard Business School published a study that said, “Even an increase in rating for an independent restaurant owner would increase its revenue by 5 to 9 percent.” Websites like Yelp and Google, state they are trying to do what they can to stop fake reviews. Google has…

leadership, exemplary leaders exhibited five practices and the performance of their organizations exceeded expectations. Kouzes and Posner (2012) presented their findings in NY Times best seller ‘The Leadership Challenge’. Throughout the Harvard Business School article ’GE’s Jeff Immelt: The Voyage from MBA to CEO’ there are abundant case points where the five practices of exemplary leadership occur. Keywords: exemplary, leadership. Immelt Case Executive SummaryInspire a Shared Vision1 Kouzes…

THINKPIECE #2 1a. In what way does Theo Chocolate benefit from being located in Seattle? In order to think about this, it could be helpful to imagine the contrasts if the company were located in Mississippi. Theo Chocolate is based in Fremont, Seattle, which is one of the wealthy, educated and liberal cities in the United States. (Michael Cummings, p. 1)Fremont is a best place for startup companies because of its diverse nature. Seattle is also the home of Starbucks, Amazon.com, and Nordstrom.…

incorporated the business. Stark had taken a note for $105,000, to be paid off in 2002, to give Cartwright time to arrange for the financing necessary to make the payment of $105,000 to him. The major portion of the funds needed for this payment was raised by a loan of $70,000 negotiated in late 2001. This loan was secured by land and buildings, carried an interest rate of 11%, and was repayable in quarterly installments at the rate of $7,000 a year over the next 10 years. The business was…