Hasso Plattner

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    “Reasons are bullshit” (Roth 41), there are infinite reasons for anything and we choose the one reason that is the most socially acceptable. This quote is from The Achievement Habit by Bernard Roth. Roth is the Rodney H. Adams Professor of Engineering and the academic director of the Hasso Plattner Institute of Design (the d.school) at Stanford University. He has created courses that allow students to directly gain understanding and experience about personal issues that matter to them. In this chapter Roth is focusing on the idea that you don’t need reasons, they mean nothing, they mean bullshit. In the first chapter Roth talks about how nothing is what you think it is, nothing has meaning unless you give it meaning. By always having an open mind towards everything.…

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    excuses to rest and act out appropriately. All in all, Roth effectively uses pathos to play into readers’ emotions to get up and do something about their problems, rather than just forming excuses about them. Finally, Roth’s use of ethos through personal branding and story telling instills in the reader a strong sense of confidence both in Roth’s delivery and in their ability to use his techniques in the future. Throughout the book, Roth emits a very strong and authoritative tone, and it becomes…

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    no shared definition of design thinking. Some people claim design thinking as a design process consisting multiple steps. Some consider design thinking to be not only method and process, but also a combination of action and mindset. Despite some differences in opinion, most people agree that design thinking is a human-centered way of solving problem and produce creative outcomes. (Kirjavainen, 2011, Johansson, 2013, Kimbell, 2009) Design thinking process contains three iterative stages:…

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    Professor Bernard Roth is a horrible persuasive writer. Bernard Roth is a Professor of Engineering and an academic director of the d.school, which is the Hasso Plattner Institute of Design, at Stanford University. He has done many amazing things in his life, including writing a book. Although he may be a great teacher, he is not the best writer. In Roth’s book titled The Achievement Habit, Roth did a poor job with his arguments in the chapter “Reasons Are Bullshit.” Roth uses pathos to much, his…

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    its partners it is possible to find all the 100 companies of the Fortune 100. SAP SAP is a German corporation headquartered in Weinheim, which main business is indeed, the development of ERP. Currently SAP is the world’s largest business software company and the third-biggest independent software provider by revenue. In 2015, the firm has recorded €20.79 billion of revenue of which profits are €3.06 billion, and a total asset amount of 41.39 billion. The company, that today counts more than…

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