Based on the distinction between consumer needs and wants, explain how and why Apple - unlike any other company - is able to transition its products from wants to needs.
Apple has created a brand that has been substantiated through the creation of innovative devices that address the technological and life logistics of their customers. Due the unique features of these devices, apple has created revolutionary apparatuses that carry diversity in both function and operational capacities. While in large demand nationwide, devices such as these are pushed forward though intentional business strategies that are gauged by intentional objectives to meet the direct needs of their customers (Blanchard, 2010). Apple, unlike other corporations, has capitalized …show more content…
(2010). Supply Chain Management Best Practices, 2nd edition. Wiley.
Reisman, D. (2002). "Bibliography". In The Institutional Economy: Demand and Supply. Cheltenham, UK: Edward Elgar Publishing. Retrieved Dec 4, 2016, from .
How has Apple successfully used behavioral segmentation to develop extreme loyalty among its customers?
Apple has created a vice for its many products through both its corporate representatives and particularly media buzz as well as word of mouth surrounding its newest developments. The primary platform for customer relationships and maintain their loyalty is through the retail store, in which there is a direct connection between the corporation and the customer (Blattberg, 2001). Apple executives continue to examine ways to create relationship between customer and corporation through placing emphasis on the retail store being a place where they both can purchase and engage new devices. Every facet of the store creates an environmental consistency that aligns the customer with identity of apple, which in turn makes them feel as if the device is a part of them. The customer service component yields a position of care and continuity within the dynamic to build the …show more content…
I would suggest that they continue to use the cash to develop more devices that are strategically designed from the user’s perspective as it seems to resound with consumers in a consistent way. I would also suggest that they create a marketing strategy combo combined with retail store features that are different, distinctive and are perceived as extremely better than their competitor. Corporations that are progressive in nature should embody prestige, quality and innovation (Bley, 2004). The company can better meet customers’ needs and wants by producing quality products that take on an iconic nature that customers are fascinated with on the regular. Thus, this builds an intense consumer appetite for the next innovative device that is predicated on easy use and integration that is highly uncomplicated (Bolton, 2006). In closing, I believe that money should be allocated for development of the further development of the corporate culture by creating opportunities for high-level, skilled employees to recruited for collaborative environments that build on the strength of all those invested in the
Apple has created a brand that has been substantiated through the creation of innovative devices that address the technological and life logistics of their customers. Due the unique features of these devices, apple has created revolutionary apparatuses that carry diversity in both function and operational capacities. While in large demand nationwide, devices such as these are pushed forward though intentional business strategies that are gauged by intentional objectives to meet the direct needs of their customers (Blanchard, 2010). Apple, unlike other corporations, has capitalized …show more content…
(2010). Supply Chain Management Best Practices, 2nd edition. Wiley.
Reisman, D. (2002). "Bibliography". In The Institutional Economy: Demand and Supply. Cheltenham, UK: Edward Elgar Publishing. Retrieved Dec 4, 2016, from .
How has Apple successfully used behavioral segmentation to develop extreme loyalty among its customers?
Apple has created a vice for its many products through both its corporate representatives and particularly media buzz as well as word of mouth surrounding its newest developments. The primary platform for customer relationships and maintain their loyalty is through the retail store, in which there is a direct connection between the corporation and the customer (Blattberg, 2001). Apple executives continue to examine ways to create relationship between customer and corporation through placing emphasis on the retail store being a place where they both can purchase and engage new devices. Every facet of the store creates an environmental consistency that aligns the customer with identity of apple, which in turn makes them feel as if the device is a part of them. The customer service component yields a position of care and continuity within the dynamic to build the …show more content…
I would suggest that they continue to use the cash to develop more devices that are strategically designed from the user’s perspective as it seems to resound with consumers in a consistent way. I would also suggest that they create a marketing strategy combo combined with retail store features that are different, distinctive and are perceived as extremely better than their competitor. Corporations that are progressive in nature should embody prestige, quality and innovation (Bley, 2004). The company can better meet customers’ needs and wants by producing quality products that take on an iconic nature that customers are fascinated with on the regular. Thus, this builds an intense consumer appetite for the next innovative device that is predicated on easy use and integration that is highly uncomplicated (Bolton, 2006). In closing, I believe that money should be allocated for development of the further development of the corporate culture by creating opportunities for high-level, skilled employees to recruited for collaborative environments that build on the strength of all those invested in the