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    This research show a good example of understand and reveal target customer want. It is a useful research for all marketers to do it, and similar a SWOT analysis which is a tool which commonly used to systematically analyze the strategic situation and identify the level of organizations from company’ internal and external environments.(Gao & Peng, 2011). See in Appendix A. Some of the strength, weakness, opportunity and threat are also knew on our research. Moreover, we are have a competitor…

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    Social Media and Privacy. Social Media refers to the interaction between people, using a variety of web based technologies to create an interactive platform where individuals and groups engage with each other in productive and sometimes not-so-productive activities. The advent of the internet age has brought about a sea change in relations and the way we conduct business. Today the physical boundaries between nations and people have been blurred with passage of information being just a click…

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    After reading this case study, “How Social Media Nearly Brought Down United Airlines,” I found it so interesting that one incident such as breaking a passenger’s guitar could cause such a negative effect on United Airlines. The guy’s name that got his guitar ruined by United Airlines was Dave Carroll. I would classify Dave to be an opinion leader and a disgruntled customer in this situation that occurred. I believe that Dave initially started out to be just a disgruntled customer because he was…

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    2. How Facebook had changed on society As technologies nowadays are constantly growing and changing rapidly, society has expected to improve along with the new technologies. Social media, such as Facebook is one of the improvements of the new technology. It allows us to interact, share, and exchange information with each other. According to founder Mark Zuckerberg, there are one in seven people on Earth used Facebook, which is more than 1 billion people. (Elgot, 2015) In fact, Facebook had…

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    If you want to be in business for the long run and stay relevant, you are going to need to keep tabs on the social media landscape and join social networks that are going to take you into the future. That’s exactly what Snapchat does. This platform is one of the social media outlets that have come from a con- stantly evolving world of social media and it uses a novel and never- before-seen method of communicating – a way of communicating that shows where the future of social media is…

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    Metrics Data Tracking According to Laura Green, Operations Manager for Monkey Pickles, the company actively tracks various metrics and employs a number of targeted strategies to drive the impact of the company’s online community. During a phone interview on February 9th 2017, Laura Green, was asked questions related: to metric used to gauge impact on the community; gaining and retaining users within the community, measuring user satisfaction to improve the online community, and measuring success…

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    Social Media May Cause or Contribute to Depression Lisa Mason Lisa Mason, Yahoo Contributor Network Jul 26, 2011 MORE:Online CommunityTeen DepressionSocial Media Sites FlagPost a comment Social media sites such as Facebook, Twitter and MySpace continue to increase everyday as more and more people sign up for new accounts. Social networking sites can be a great place to meet other people, find business partners and stay connected with friends and family. Therefore, it's no wonder this type of…

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    After I read the article “The 7 Day Digital Diet” I believe it’s a good idea. Everyone is need to take a break from technology and explore the outside world. There are many things one can do without electronics and heaven forbid if there is a black out at least you can fall back on other hobbies. I believe there is no necessary need to be on your devices twenty four seven unless of course your job depended on it. Which was the part I liked the most about the article, FOMO; the fear of missing…

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    Growing upon Bronfenbrenner’s original ecological model, this framework has been modified to better describe the patterns of health promotion (McLeroy, Bibeau, Steckler & Glanz 1988). This adaptation, named the social ecological model, redefines the fives levels of influence as the intrapersonal, interpersonal, institutional, community, and policy factors that guide a behavior (McLeroy, Bibeau, Steckler & Glanz 1988). Intrapersonal factors include individual characteristics and their…

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    There are probably a few things that Babolat could be doing better. One thing I think they could work on is posting a little more frequently. There are some days on their social media pages that go without a post while some of their competitors, like Wilson tennis, post multiple times a day (Wilson Tennis). With the low volume of posts it is possible that their tweets will go completely unseen by many of their followers and will just get lost. I also think they could get more involved in…

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