Metrics
Data Tracking
According to Laura Green, Operations Manager for Monkey Pickles, the company actively tracks various metrics and employs a number of targeted strategies to drive the impact of the company’s online community. During a phone interview on February 9th 2017, Laura Green, was asked questions related: to metric used to gauge impact on the community; gaining and retaining users within the community, measuring user satisfaction to improve the online community, and measuring success of the online community. Monkey Pickles’ main priority is catering to its users by identifying who users are and creating humorous content that engages users and facilitates conversations. When asked about data tracking and the metrics employed by Monkey Pickles, Laura Green, stated that Google analytics and Facebook insight are core tools used to gather information on content reach and user …show more content…
Green believes that the site’s online community is successful through the content and engagement it generates for its unique set of users. Monkey Pickles specifically wants to create a site that does not focus on politics or mainstream ideas. The site is intended to be humors and attract those that want to laugh. Green believes that future success for Monkey Pickles will be determined by gaining millions and millions of followers that all become loyalists to the site. Additional, success for Monkey Pickles means that the sit is connecting new names and faces. In addition to connecting users, Monkey Pickles focus is building a business and a brand. Monkey Pickle’s community is operable only it is profitable. Therefore, Monkey Pickles is currently working on improving its profit margins. In addition to adding users and generating content, Green shares that Monkey Pickles’ success will be measured by (P&L) profit and loss because the company needs money to continue operation (Green,
Data Tracking
According to Laura Green, Operations Manager for Monkey Pickles, the company actively tracks various metrics and employs a number of targeted strategies to drive the impact of the company’s online community. During a phone interview on February 9th 2017, Laura Green, was asked questions related: to metric used to gauge impact on the community; gaining and retaining users within the community, measuring user satisfaction to improve the online community, and measuring success of the online community. Monkey Pickles’ main priority is catering to its users by identifying who users are and creating humorous content that engages users and facilitates conversations. When asked about data tracking and the metrics employed by Monkey Pickles, Laura Green, stated that Google analytics and Facebook insight are core tools used to gather information on content reach and user …show more content…
Green believes that the site’s online community is successful through the content and engagement it generates for its unique set of users. Monkey Pickles specifically wants to create a site that does not focus on politics or mainstream ideas. The site is intended to be humors and attract those that want to laugh. Green believes that future success for Monkey Pickles will be determined by gaining millions and millions of followers that all become loyalists to the site. Additional, success for Monkey Pickles means that the sit is connecting new names and faces. In addition to connecting users, Monkey Pickles focus is building a business and a brand. Monkey Pickle’s community is operable only it is profitable. Therefore, Monkey Pickles is currently working on improving its profit margins. In addition to adding users and generating content, Green shares that Monkey Pickles’ success will be measured by (P&L) profit and loss because the company needs money to continue operation (Green,