Consumer behaviour

that the seller provide to buyers constantly for certain products, benefits and services. Brands guarantee the best quality of goods and services. Thus, in terms of the image, it may have the following meanings: a) Product Characteristics' brand - consumer memory recalls certain product attributes; the company can use one or more of these attributes that makes a creative product; b) Benefits - people buy advantages, which are why product's attributes are converted into functional and…

brand’s concern for furthering the interests of its consumers and ensuring their welfare. For example, brand intentions will become more apparent when a problem arises with the product. What steps will be taken to alleviate consumer’s concerns? What steps will be taken to remedy or compensate the loss of consumers? Brand attachment refers to a consumer’s affection or emotional connection with a brand. It is a cognitive state in which a consumer sees the brand as an extension of one’s self. This…

Consumer buying behaviour is a new field of study. It is an attempted to understand and predict human action in the buying role. It has assumed growing market oriented marketing planning and management. Everybody in this world is a consumer. Each one of them is buying and consuming goods and services in his life. Consumer behaviour is a very complex and is determined to a large extent by social and psychological factors and it is necessary for a marketing manager to understand properly before he…

1. Introduction Consumer Behaviour is "The study of individuals, groups, or organizations and the processes they use to select, secure, consume, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." No two individuals have the same buying preferences. The buying tendencies of individuals vary as per their age, need, income, lifestyle, geographical location, willingness to spend, family status and so on.…

Characteristics Affecting Customer Behavior: Consumer behavior focused how individuals, groups buy, use and dispose of goods, services to satisfy the need and demand. Consumer behavior is a changing process. It changes the customer buying process. Customer behavior can be changes by various factors, this types of factor make changes to take their own decision in the right time in right situation. Consumer buying behavior influenced by cultural, social and personal factors. Cultural Factors:…

occurring concept it is getting progressively more attention by companies as well as consumers (Barrena Martínez, López Fernández & Romero Fernández, 2016). Nowadays, customers increasingly become aware of social responsible practices and therefore place greater emphasis on their own and with it also on a company’s social responsible actions (Kang & Namkung, 2017). This concept is called social responsible consumer behaviour (SRCB) (Abdeen, Rajah & Gaur, 2016). A re-sult of this is an increasing…

farms. However, it depends on the consumers to change their way to use the products. Sally Uren, head of Forum for the Future,…

At times customers make purchases with no conscious planning or prior thought. When this occurs, no time is consumed in making the purchase decision. Impulse buying is termed as emotional buying. A consumer forces to make a sensitive connection with a product based on something he/she is fanatical about, and this connection triggers a purchase called impulse purchase. The mere sight of products, like candy, gum, mints, chips or other things obviously displayed, either in the retail outlet or at…

retailers more through social plateforms like facebook, Linkinden and twitter, and retailers use these data to create a stronger competitive edge. The artciles outlines that more than 93% of marketers use different socia media platform to connect with consumers, however customers takes time to interact on sites. Achieving to popularity on these platforms can be difficult however ones customers connect it become a positive effect and becomes visible for businesses and customers to see. Social…

The changing values of consumer culture are having an effect on Corporate business models. Present consumer data in former president and Ceo of National Consumers League, Linda Golodner paper “Consuming with a Conscious” signifies the customer's preference for ethical businesses. Compiled data and surveys find consumer preferences are shaping corporate ethical standards and heavily influencing their business model to fit customer values; the financial gain of producing environmental friendly…