Every Nook And Cranny: The Values Of Consumer Culture

The changing values of consumer culture are having an effect on Corporate business models. Present consumer data in former president and Ceo of National Consumers League, Linda Golodner paper “Consuming with a Conscious” signifies the customer's preference for ethical businesses. Compiled data and surveys find consumer preferences are shaping corporate ethical standards and heavily influencing their business model to fit customer values; the financial gain of producing environmental friendly products is surely pushing corporation's to evaluate their core ideas, Although, corporations are changing for the good, they are collecting our personal data, promote child advertising, influencing human behaviour and marketing tactics to target the next consumer. even if the cost is intrusive in our personal space* …show more content…
Gary Ruskin and author, professor of sociology at Boston College, Juliet Schor discuss in “Every Nook And Cranny: The Dangerous Spread Of Commercialized Culture.” that corporate culture breeds a materialistic society, and exploit loopholes that they’re lawfully granted, “Court granted constitutional protection to commercial speech. Corporations have used this new right of speech to proliferate advertising into nearly every nook and cranny of life” (488). Take into account Ruskin and Schor article is 12 years old, so it maybe outdated to use to argue against materialism when new data could possibly suggest otherwise. The gathered advertising data can pressure corporation's to follow through with customer shopping concerns, in Linda Golodners’ research “Consuming with a Conscience,” she claims “consumers feel strongly about buying products from or working for a company whose values are aligned with their own personal values,” which further highlights corporations implementing consumer