Audience measurement

Understanding ratings is an important part of understanding the business of radio, in terms of where the data comes from, what information to report and measure, and what determines the accessibility and quality of the information. All activities of the media are audience focused, both content and market related, and without the audience, all media related activities become entirely pointless. In the early 1920’s, ratings were developed for out of business purposes to help advertisers select the most appropriate broadcast outlet in search of their desired audiences. Within radio it has been evaluated how ratings have evolved over the years, especially when discussing the different ways that ratings have been measured and how ratings provide a…

with educational programs. The second definition emphasizes the close relationship between individual’s ability to process information and the surrounding such as the health care provider, the health care system and the media. The last definition argues that health knowledge partially belongs to health literacy. So health literacy largely depends on individual’s ability and will to learn and the reliability of the learning resources (Baker 2006). Baker further points out that the lack of shared…

current health behavior measurement, they are several statics that warn against unhealthy behavior that wouldn’t have the data needed to provide critical data, needed to educate the population on harmful consequences. Let take smoking for instance, without the surveillance of smoker, organization like the CDC wouldn’t have the ability provide statics that show the health burden caused by smoking. In this week’s assignment we will; discuss reasons for measuring health behaviors, identify…

The most likely source of systematic error is parallax error. It is highly likely that measuring the length of the tube was affected by the positioning of the ruler against the tube as well as the eye against the ruler. The absence of millimetre measurements on the ruler also required the observer to estimate to the nearest millimetre which also likely resulted in inaccuracies. The mouth of the tube was also rigid which has possibly had an effect on the end correction value of 0.4d, however this…

Some of the aspects from these three articles can advance the understanding and the validity of Merton’s anomie theory. When looking at the study done by Baumer and Gustafson, the quality of their study is very sound. The researches find a way to measure the different parts of Merton’s theory, such as legitimate employment and other things that would be considered blocked opportunity and crime, and measure them (Baumer & Gustafson, 2007). Baumer and Gustafson also give solid background…

Based on this calculation, would timing more drops help in reducing the uncertainty of the average times? In this experiment would it be feasible to take the optimal number of measurements? In my works, there are at least 5 times of each ball to measurement need. With the calculation, If student timing more drops, it will help in decreasing the uncertainly of the average time. So, 5 times of dropping are enough for this experiment. Q9: Were the times given by the preferred method for the first…

Sources of Measurement Error Measurement is the process by where we assign value to empirical events, objects or properties, or activities according to a set of rules or standards (Cooper & Schindler, 2014). The goal of measurement is to represent the events, objects, properties, or activities with complete precision and control. Because a researcher does not have complete control, errors do occur. Measurement error is the difference between the research value assigned and the true…

As discussed previously there has been various methods developed in the past few decades for performance measurements; however the most acceptable and regarded approach is the "Balanced Scorecard Approach". Balanced Scorecard addresses one major issue that financial measurement tools are insufficient to guide companies for success. It provides a broader sense of indications for the total value creation in organizations through tangible and intangible assets. Balanced Scorecard approach help…

Personality should be valued or construct to get detailed characteristics of a person. As we cannot physically see the traits, there will be a question about is it really there or true? Scientists made some interference about people and how they are like and such measurement are hypothetical most of the times. Smith (2005) was explaining in his study that even though those theoretical theories are there, it is necessary to make sure they are measure “in a convincing, valid way” (P. 396).…

Response Essay: How Measurement Fails Doctors and Teachers This essay will cover the topic of measurement and analytics in the medical and educational sectors and how it is negatively impacting each one respectively. I personally agree with the writer’s viewpoint and feel as though our current methods of measurement in both the healthcare and educational fields are incorrect; with issues and metrics of greater importance being overlooked due to an excessive amount of measurement. However, the…