Nielsen Media Research

Understanding ratings is an important part of understanding the business of radio, in terms of where the data comes from, what information to report and measure, and what determines the accessibility and quality of the information. All activities of the media are audience focused, both content and market related, and without the audience, all media related activities become entirely pointless. In the early 1920’s, ratings were developed for out of business purposes to help advertisers select the most appropriate broadcast outlet in search of their desired audiences. Within radio it has been evaluated how ratings have evolved over the years, especially when discussing the different ways that ratings have been measured and how ratings provide a…

FRANKENSTEIN: The True Monster Mary Shelly’s novel titled Frankenstein is the tragic story of Victor Frankenstein and his creation. Victor Frankenstein is a man obsessed with knowledge of the unknown. He played a dangerous game with the laws of nature, and creates his own form of man. Guilty of robbing dead bodies of their parts to build his creation piece by piece he has the nerve to feel disgust at what he created. “I had desired it with an ardour that far exceeded moderation;…

Network television has always, up until recently, relied mainly on Nielsen ratings for their profits. High ratings translate into higher paying advertisers, which is how networks make their money as opposed to cable subscriptions. Therefore, it is very important that networks like NBC not lose their viewership due to online or DVR viewers. Currently, Nielsen will add DVR viewers into their equation if the audience sees the show up to seven days after it airs. Past those seven days, those…

Graham Norton, famous host of the comedy chat show The Graham Norton Show hinted that he may quit the BBC next year. The show’s been running for almost a decade and its guests were most famous actors and actresses, singers and writers of our contemporary pop culture. Among the high profile celebrities are Madonna, Will Smith, Tom Cruise and many others. The Graham Norton Show’s been extremely successful, and its charismatic host won 5 BAFTA TV Awards for Best Entertainment Performance. Who…

violence being blamed for seemingly related violent events, some of the research may be faulty. The way we look at video games and how we research their ties to violence could potentially need to be corrected. Within this investigation we will be looking very closely at how these tests were completed, analyzing if they were valid, considering the people behind these tests and the general…

Violence in Media and Subliminal Messages Media negatively impacts its viewers, resulting in violent behavior through desensitization, creating fearful and aggressive attitudes, while reducing their ability to be creative, which will only worsen in the future due to the magnification and importance on violence in society today. Violence and aggression were once seen as shameful; however acts of aggression have increased by 46% since the 1970’s and by 2030 are expected to increase by another 24%…

Violence in the media and how it affects our children Violence in the media and how it affects our children While the impact of mass media can be very educational and positive, Parents should monitor what their kids watch and do, because it can lead to children becoming violent or showing aggressive behavior not only in school, but also at home., it takes away their ability to socialize positively, and it can be a major influence in behavioral growth and forming values. Growing up in today’s…

Limitations within the Various Studies There are limitations within each study, especially when a topic has not been examined to the extent that other have. Much of the research that has been published is exploratory until further studies have been conducted. Exploratory research is important because it allows the researches to learn as much as they can about a particular topic to allow them to make hypotheses and allows them to set up their studies in a manner logical for the topic at hand.…

American children between 8 and 18 years of age spend an average of 6 hours and 21 minutes each day using entertainment media (VITM). Children spend a lot of time on media a day; on twitter, listening to music, watching TV and playing video games. The major concern among people is how do children respond to watching violence in the media. It has become impossible to escape the violence. By 18 years of age, the average young person will have viewed an estimated 200,000 acts of violence on…

Escobar). This quote conveys that media violence has had negative outcomes in our community for adolescents and young adults. Hence, they will be the future for the people in our country. Thus,the government should be restricting content to remove violence from the media in order to decrease the dangers of a child to become violent when they grow up, and to not learn from violence seen on the media. Consequently, the government should restrict content to remove violence from the media, because…