Implement and monitor marketing activities
Assessment Task 2: Project – Plan promotional activities
Summarized marketing plan for Triple A restaurant:
Triple A cafe is unique local cafe that provides a friendly, effective place where singles can meet and use as a social meeting place. Triple A cafe is not the typical café bar where people go to meet other singles. Triple A cafe has a unique service called the structure conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insights into the other person through reflective conversation. This strategy has been considered as the unique selling point for the café bar. The other similar businesses cannot offer the same services to their …show more content…
It can take different methods. The first method will be advertising the café bar in different locations. One place that will be used for advertisements is the Crema Magazine which features the local café lifestyles and cultures, the Bean Scene magazine that introduces all the different trendy cafes in Melbourne. They will be the main sources of advertisements because the demographics of the target customers are matching with Triple A Café’s, who are posh, trendy and artistic and young professionals.
Another source of marketing will be building the strategic partnership with companies who have the similar customer demographics. One of its strategic partners will be the local golf clubs. These clubs’ members’ majority are singles, rich, professionals and would like to have a high class and quality of life. The strategic partnership will create mutual benefits where both organizations will develop business prospects in the future.
The other form of advertising will be using pamphlet methods where customers will be flyers and vouchers for their friends to try Triple A cafe for the first time. The voucher will be an economic incentive for the new customers to try Triple A’s coffees. The voucher can also be used as the referral tools for their …show more content…
- Staff must immediately response to any request or order made by customer with greeting appearance.
- Reward and promotion will be considered for staff who has been performing a quality task.
Triple A cafe Marketing Plan:
Triple A cafe product strategies:
• Strategy for products of Triple A is to create the uniqueness of product’s appearance as well as the restaurant and staff uniform.
• With logos, signs and unique atmosphere in restaurant, Triple A will create a good memorable experience for customer who has come to visit.
• Ingredients will be focus on organic product and Australian made. Triple A cafe price strategies:
• Triple A café pricing based on cost of production and ingredients which is reasonable and valuable to purchase.
• Triple A is considers themselves as medium level on pricing that suite people of every level income.
• 2% surcharge for card payment.
Triple A cafe promotion strategies:
• Variety of promotion will be offered to customer
• All bakery products will be 15% off between 4-5pm every
Assessment Task 2: Project – Plan promotional activities
Summarized marketing plan for Triple A restaurant:
Triple A cafe is unique local cafe that provides a friendly, effective place where singles can meet and use as a social meeting place. Triple A cafe is not the typical café bar where people go to meet other singles. Triple A cafe has a unique service called the structure conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insights into the other person through reflective conversation. This strategy has been considered as the unique selling point for the café bar. The other similar businesses cannot offer the same services to their …show more content…
It can take different methods. The first method will be advertising the café bar in different locations. One place that will be used for advertisements is the Crema Magazine which features the local café lifestyles and cultures, the Bean Scene magazine that introduces all the different trendy cafes in Melbourne. They will be the main sources of advertisements because the demographics of the target customers are matching with Triple A Café’s, who are posh, trendy and artistic and young professionals.
Another source of marketing will be building the strategic partnership with companies who have the similar customer demographics. One of its strategic partners will be the local golf clubs. These clubs’ members’ majority are singles, rich, professionals and would like to have a high class and quality of life. The strategic partnership will create mutual benefits where both organizations will develop business prospects in the future.
The other form of advertising will be using pamphlet methods where customers will be flyers and vouchers for their friends to try Triple A cafe for the first time. The voucher will be an economic incentive for the new customers to try Triple A’s coffees. The voucher can also be used as the referral tools for their …show more content…
- Staff must immediately response to any request or order made by customer with greeting appearance.
- Reward and promotion will be considered for staff who has been performing a quality task.
Triple A cafe Marketing Plan:
Triple A cafe product strategies:
• Strategy for products of Triple A is to create the uniqueness of product’s appearance as well as the restaurant and staff uniform.
• With logos, signs and unique atmosphere in restaurant, Triple A will create a good memorable experience for customer who has come to visit.
• Ingredients will be focus on organic product and Australian made. Triple A cafe price strategies:
• Triple A café pricing based on cost of production and ingredients which is reasonable and valuable to purchase.
• Triple A is considers themselves as medium level on pricing that suite people of every level income.
• 2% surcharge for card payment.
Triple A cafe promotion strategies:
• Variety of promotion will be offered to customer
• All bakery products will be 15% off between 4-5pm every