Starbucks Competitive Advantage

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Poor performance by Starbucks in the Saudi Arabian market has led to the reexamination of the strategies employed to refresh the business in KSA. To begin with, the development of a new competitive advantage is primary to the success of the business in light of increased competition in the industry. The Saudi business environment portends growth for the company, but the firm must invent a strong plan to navigate the market. The competitive advantage should incorporate differentiation strategies in pricing and quality, which will enable the multinational company to attract more customers. One challenge witnessed among the Starbuck branches in Saudi Arabia is the lack of superior customer experience. In this regard, the new plan should ensure …show more content…
Failure to comply with government goals will result in conflict with the authorities. Managerial Functions Managerial functions are critical in improving operational efficiency with the human resource element as a fundamental one. The company should develop a dynamic HRM policy, which places the employee at the core of company’s operations. Firstly, staffing is a critical managerial function that should be addressed through recruitment and attraction of talent to steer the firm to a rising growth.[1] Staffing enables a manager to undertake tasks by assigning workers to specific areas of a business that leads to the accomplishment of organizational objectives, for example, marketers. Organizing is perhaps the most important managerial task since it will enable Starbucks administrators to utilize resources in a practical manner, thus resulting in attainment of company’s objectives. Organizing is at the heart of any managerial approach since it aligns resources that are human, raw materials, and financial with institutional activities. To illustrate the point, the manager can allocate funds to research and developed leading to the formulation of new …show more content…
Therefore, coordination of the resources is another managerial function that should be enhanced within Starbucks. Nonetheless, the same should be controlled in a strategic manner to avoid wastage and employ the resources in a beneficial manner leading to growth. Management Planning Planning is categorized into different classes, which suit particular management scenarios. Notably, the concepts are designed for various types of management that are strategic and tactical or operational to enhance efficiency in the multinational entity. Firstly, strategic management requires critical planning since it involves the overall schemes in the organization. It usually involves policy development that cascades to other levels of the management framework, which Starbucks can employ to guide its business in Saudi Arabia. The strategic plan oversees all other schemes in the Starbucks firm since junior level manager’s use the document as a reference point in case of any issues that may arise. The strategic plan usually lasts for one to five years since they are long-term by design. Secondly, operational management involves the daily activities of the organization that are captured using single use

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