Subi Monte Cafe Case Study

Decent Essays
INTRODUCTION

There are many different reasons why consumers select a coffee shop. Sometimes it happens by accident. For example they are on their way to work and see a great advertisement for it. Or they simply drive buy it and decide they could use some coffee that particular morning.
Most of the time though it has to do with convenience. They take a certain route each day to get to work, school, and even to take their children to school. So any coffee shop that is along that route may be inviting. What is important to understand though is that consumers go back because they like what was offered.
Any business has only one chance to make a good first impression. A coffee shop is no exception. If someone doesn’t like what they see and what
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It was established by two married hikers named Mr. Shermel Morano and Ms. Melanie Morano. They named it Subi-Monte Café from the local Cavite dialect Chavacano words “Subi” meaning ‘to climb’ and “Monte” meaning ‘Mountain’. Subi-Monte Cafe’s logo is made of the letter S as the trail to the letter M shaped mountain. The couple started their business as Subi-Monte Food Republic at their house in Lopez Jaena St. in Caridad, Cavite City on 2008. On August 2009, they moved their business at P. Burgos Avenue, Caridad, Cavite City near the highway, besides Bautista General Hospital. They are the first mainstream coffee shop in Cavite City. On 2010, they added a new branch at Covelandia Road, Binakayan, Kawit. On 2011, they transferred the Kawit branch to a bigger leasing space at Centennial Road, Kawit besides Kartini …show more content…
Food and service offerings is the core products of a coffee shop, these products that this business provides to its customers are the most fundamental and important of all and we all know that a lot of high-end restaurants and cafes offer better service when it comes to food and customer service. On the other hand, not all people prefer the typical service and food being offered to

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