Vision
There are three visions that the Nyonya Leaf Cafe has. The vision of the company is:
• To be the leader in innovation, service and quality
• To be the leader of the market
• A place to meet, a place of peace Mission
The mission of the Nyonya Leaf Cafe is to deliver excellence experience to the customers though the products, services and relationship. There are 3 in total that we have set as our mission, which are:
• Provide the perfect, delicious and high quality foods and drinks to our customers
• Offer a best services to our customer and build the good relationship with our customers
• Workers having the good attitude and behavior is very important
Descriptive analysis of the industry
Our Nyonya Leaf Café target the …show more content…
Yum Brands Incorporation has the highest market share and the Wendy’s International Incorporation has the lowest market share which is 6.31% and 0.9%. Darden Restaurant Incorporation is in the middle of Yum Brand Incorporation and Wendy’s International Incorporation, Darden Restaurant’s market share is 3.47%.
Company symbol Segment name Market Share
Yum Brands Inc YUM Total 6.31%
Figure 2.3 showing the market share of Yum Brand Inc
Company symbol Segment name Market Share
Darden Restaurant Inc DRI Total 3.47%
Figure 2.4 showing the market share of Darden Restaurant Inc
Company symbol Segment name Market Share
Wendy’s International Inc WEN Total 0.9%
Figure 2.5 showing the market share of Wendy’s International Inc
Market Analysis Market analysis is to study how a company segments the market into several segmentations and target the segmentations which are suit to their company. The purpose of market analysis is to concentrate the company marketing energy into several target market and gain the competitive …show more content…
The Nyonya Leaf Café can segment the customer based on their age such as young age group which is between 15 to 30 years old, middle age group which is form 31 to 45 years old and elder age group which is between 46 to 64 years old. Nyonya Leaf Café is targeting on the young and middle age group, because this two stage of people are more willing to visit café. For example, some of the student will gathering in the café after school or at the weekend and some of the office worker will having their lunch or dinner at the café. Next, they can segment the market based on the income of the customers. Based on the chart(figure 3.1)they are mostly targeting three group of customers which are the income of the group is between RM3,001 to RM5,000, RM5,000 to RM7,000 and RM7,001 to RM 10,000, because these three group of people are more affordable for the price of the products. Besides that, they are hold 58% in total in these monthly household income
There are three visions that the Nyonya Leaf Cafe has. The vision of the company is:
• To be the leader in innovation, service and quality
• To be the leader of the market
• A place to meet, a place of peace Mission
The mission of the Nyonya Leaf Cafe is to deliver excellence experience to the customers though the products, services and relationship. There are 3 in total that we have set as our mission, which are:
• Provide the perfect, delicious and high quality foods and drinks to our customers
• Offer a best services to our customer and build the good relationship with our customers
• Workers having the good attitude and behavior is very important
Descriptive analysis of the industry
Our Nyonya Leaf Café target the …show more content…
Yum Brands Incorporation has the highest market share and the Wendy’s International Incorporation has the lowest market share which is 6.31% and 0.9%. Darden Restaurant Incorporation is in the middle of Yum Brand Incorporation and Wendy’s International Incorporation, Darden Restaurant’s market share is 3.47%.
Company symbol Segment name Market Share
Yum Brands Inc YUM Total 6.31%
Figure 2.3 showing the market share of Yum Brand Inc
Company symbol Segment name Market Share
Darden Restaurant Inc DRI Total 3.47%
Figure 2.4 showing the market share of Darden Restaurant Inc
Company symbol Segment name Market Share
Wendy’s International Inc WEN Total 0.9%
Figure 2.5 showing the market share of Wendy’s International Inc
Market Analysis Market analysis is to study how a company segments the market into several segmentations and target the segmentations which are suit to their company. The purpose of market analysis is to concentrate the company marketing energy into several target market and gain the competitive …show more content…
The Nyonya Leaf Café can segment the customer based on their age such as young age group which is between 15 to 30 years old, middle age group which is form 31 to 45 years old and elder age group which is between 46 to 64 years old. Nyonya Leaf Café is targeting on the young and middle age group, because this two stage of people are more willing to visit café. For example, some of the student will gathering in the café after school or at the weekend and some of the office worker will having their lunch or dinner at the café. Next, they can segment the market based on the income of the customers. Based on the chart(figure 3.1)they are mostly targeting three group of customers which are the income of the group is between RM3,001 to RM5,000, RM5,000 to RM7,000 and RM7,001 to RM 10,000, because these three group of people are more affordable for the price of the products. Besides that, they are hold 58% in total in these monthly household income