According to the United States Census Bureau, society's demographics have changed vastly over the past four to five years. The population of the United States has increased by 4.1% since 2010 (census.gov, 2015). Stated by the 5th edition of Marketing Strategy textbook, experts predict that by 2050 there will be 124% increase of 65 year olds and over which means 7.6% increase of the population. This will lead to marketers focusing extensively on healthcare, recreation and retirement housing within the next few decades (O. Ferrell & Hartline, 2011). Housing units over the past years are steadily increasing by 1.02% with more singles and single-family households (census.gov, 2015). This will lead to an increase the need for apartment complexes.
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They can create opportunities by creating multiple products that contribute to the diversity of their consumers by providing good quality and prices to the vast majority of businesses. Having employees from diverse backgrounds can also be a asset to the company by hiring individuals that are innovatively creative, tech savvy and have certified sales experience. ScentAir can also research more technological products such as the idea of digital scenting to consumers which is expected to be a market worth $691 million by 2020. It uses hardware devices such as e-nose and scent synthesizer to sense and generate different types of smells (marketsandmarkets.com, …show more content…
They have a large selection of industries from apartments, hotels, retirement housing, auto-dealer, medical- general and many more (M. Schmidt). Their motto is all about adding a welcoming experience for consumer's customers. Actions to improve these attitudes could be seen through more marketing advertisements, expanding into even more industries, accessing more brands, developing more technological products and finding ways to give back to the
They can create opportunities by creating multiple products that contribute to the diversity of their consumers by providing good quality and prices to the vast majority of businesses. Having employees from diverse backgrounds can also be a asset to the company by hiring individuals that are innovatively creative, tech savvy and have certified sales experience. ScentAir can also research more technological products such as the idea of digital scenting to consumers which is expected to be a market worth $691 million by 2020. It uses hardware devices such as e-nose and scent synthesizer to sense and generate different types of smells (marketsandmarkets.com, …show more content…
They have a large selection of industries from apartments, hotels, retirement housing, auto-dealer, medical- general and many more (M. Schmidt). Their motto is all about adding a welcoming experience for consumer's customers. Actions to improve these attitudes could be seen through more marketing advertisements, expanding into even more industries, accessing more brands, developing more technological products and finding ways to give back to the