The purpose of this report is to provide analysis result and the recommendation for Managing Director or Chief Executive Officers (CEO) of Chick-fil-A company in term of opportunities for its expansion from nationwide to become a multinational business by using PESTEL analysis tool to examine the macro environment in Thailand.
In recent years, the company steady growth in term of revenue and branches across the United State and become one of the biggest players in quick-service restaurant industry of the country as grew by $700 million to achieve $5.8 billion in sales in 2014 and also continues expanding from Atlanta-based chain to nationwide by having more than 2,000 restaurants in 46 states (Chick-fil-A, 2017b; Peterson, 2016). According
In recent years, the company steady growth in term of revenue and branches across the United State and become one of the biggest players in quick-service restaurant industry of the country as grew by $700 million to achieve $5.8 billion in sales in 2014 and also continues expanding from Atlanta-based chain to nationwide by having more than 2,000 restaurants in 46 states (Chick-fil-A, 2017b; Peterson, 2016). According