Critical issues:
Government
The proposal developed by government says: “all the fast food chains should be overcome”. This proposal creates an issue for KFC since their food claims as unhealthy food for customers. Mainly, the advertisement about fast food will be banned, including KFC. When the government accepts, KFC will have a hard time in promoting their products in Malaysia.
McDonalds is getting more growth
Situational analysis shows that McDonalds in Malaysia is having a rapid growth in fast pace comparing to KFC. McDonalds market share is will be growing faster and bigger, if KFC isn’t going to overcome this
Lack of manpower
The same situational analysis shows that huge variance between quantity of workers and outlets for KFC are not …show more content…
The fast food restaurant in Malaysia is quite big. There are a lot of fast food businesses in Malaysian market. The company has to face huge number of competitors. For example, the McDonald’s is one of the close substitutes of KFC product.
Introduction of fish master box will create a large impact for these substitutes as it has extended the range of products offered by KFC. Meaning that, KFC has provided the substitution of the main product meals which are mainly chicken to fish. Therefore, it has lessened the power of close substitute products over KFC.
Rivalry among established company
Rivalry among established firms is high as they try to compete with one another through offering new product and reducing the price. Moreover, they also try to open new stores as much as they can to compete among each other to capture more market. These strategies lead some of the company to exit or to go bankrupts.
With the fish master box released to the market, it has implied that KFC has new strategy to enter new product market and gaining new customers in those markets. By venturing in new market, KFC may be able to gain new customers base and loyal customers.
4.0 MARKETING
Government
The proposal developed by government says: “all the fast food chains should be overcome”. This proposal creates an issue for KFC since their food claims as unhealthy food for customers. Mainly, the advertisement about fast food will be banned, including KFC. When the government accepts, KFC will have a hard time in promoting their products in Malaysia.
McDonalds is getting more growth
Situational analysis shows that McDonalds in Malaysia is having a rapid growth in fast pace comparing to KFC. McDonalds market share is will be growing faster and bigger, if KFC isn’t going to overcome this
Lack of manpower
The same situational analysis shows that huge variance between quantity of workers and outlets for KFC are not …show more content…
The fast food restaurant in Malaysia is quite big. There are a lot of fast food businesses in Malaysian market. The company has to face huge number of competitors. For example, the McDonald’s is one of the close substitutes of KFC product.
Introduction of fish master box will create a large impact for these substitutes as it has extended the range of products offered by KFC. Meaning that, KFC has provided the substitution of the main product meals which are mainly chicken to fish. Therefore, it has lessened the power of close substitute products over KFC.
Rivalry among established company
Rivalry among established firms is high as they try to compete with one another through offering new product and reducing the price. Moreover, they also try to open new stores as much as they can to compete among each other to capture more market. These strategies lead some of the company to exit or to go bankrupts.
With the fish master box released to the market, it has implied that KFC has new strategy to enter new product market and gaining new customers in those markets. By venturing in new market, KFC may be able to gain new customers base and loyal customers.
4.0 MARKETING