Krystal Marketing Plan

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The Krystal Company is a fast food restaurant company located primarily in the Southeastern United States. The Krystal Company started in 1932 in Chattanooga, Tennessee by Rody Davenport Jr. and J. Glenn Sherrill, is currently a subsidiary of the Argonne Capital Group (Our Story | Krystal Hamburgers, n.d.). Built around the Famous Krystal Hamburger which customers consume by the sackful, the company has expanded its menu to include made-to-order breakfast, breakfast sandwiches, Krystal Chiks, mini hot dogs, and a multitude of other distinctive products exclusive to Krystal (Our Story | Krystal Hamburgers, n.d.). The Krystal Company currently employs over 7,000 employees in approximately 360 locations (Our Story | Krystal Hamburgers, n.d.). The Krystal Company Chief Executive Officer is Omar Janjua, and the company headquarters is currently in Dunwoody, Georgia (The Krystal, 0001, August). The Krystal Company offers an excellent example of a business outline reflecting the topics and concepts introduced in the BA500 Management Course. The objective of the Krystal Company is to be the premier fast food in the Southeastern United States. By utilizing a combination of corporate and franchise …show more content…
Krystal follows a traditional wire diagram formal organizational structure regarding top level and middle management. This structure tends to be inflexible with strict adherence to staying within confined boundaries often limiting bottom-up suggestions and feedback. Additionally, a great many informal structures exist among peer groups of district managers and general managers. These informal groups often seek to support one another and foster the sharing of ideas and best practices outside the established formal structure. These informal groups benefit organizational leaders as many innovative ideas and practices are developed and implemented at the lower levels of the

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