OPERATIONAL MARKETING APPROACHES
Operational marketing approach (internal) is a concept that sees “customers” who must be sold on the property they work for and convinced of their importance to its successes. Internal sales are the specific sales activities engaged in by various employees of a property in conjunction with a program of internal merchandising to promote additional sales and other external client’s satisfaction (Loosemore, Dainty, & Lingard, 2003). The marketing efforts of an organization is to market the organization, its product and services. Though a designated marketing department to do the work, every employee is expected to be a marketer and seller wherever there is an opportunity to do so while they are executing their …show more content…
If a general manager has an attitude of organization success this greatly influences internal sales program. On the other hand, a general manager who is not customer and sale oriented, is unlikely to highly motivate staff. Nonetheless, he can develop sales oriented staff by either hiring sales oriented staff or training employees in sales techniques. Management should include employees training in a number of areas that enable employees to assist client and build rapport. These areas of training include knowing the organization fully, by studying the organization fact book in order to understand it (Loosemore, Dainty, & Lingard, 2003). The organization can train employees to understand the community’s place of interest which staff can be used to promote such interests to their clients. Another approach to this training is ways to interact with clients, a positive interaction with clients is crucial to making a good impression and generating repeat business and to enhance this call each client by name if possible. The general manager can also motivate employees to sell the organizational services and products if he inbuilt a trust in …show more content…
All employees are the official representatives of an organization and the staff appearance and approach to clients can mean a difference between a new business and a negative response. Remember one never get a second chance to make good first impression. Habits like chewing, smoking, drinking and others can distort an organizations market to a client. Other factors in projecting professional image include nonverbal communication, voice quality, listening skills and negotiations skills. Management must outline rules and regulations served to all employees to guards the image of the organizations
Operational marketing approach (internal) is a concept that sees “customers” who must be sold on the property they work for and convinced of their importance to its successes. Internal sales are the specific sales activities engaged in by various employees of a property in conjunction with a program of internal merchandising to promote additional sales and other external client’s satisfaction (Loosemore, Dainty, & Lingard, 2003). The marketing efforts of an organization is to market the organization, its product and services. Though a designated marketing department to do the work, every employee is expected to be a marketer and seller wherever there is an opportunity to do so while they are executing their …show more content…
If a general manager has an attitude of organization success this greatly influences internal sales program. On the other hand, a general manager who is not customer and sale oriented, is unlikely to highly motivate staff. Nonetheless, he can develop sales oriented staff by either hiring sales oriented staff or training employees in sales techniques. Management should include employees training in a number of areas that enable employees to assist client and build rapport. These areas of training include knowing the organization fully, by studying the organization fact book in order to understand it (Loosemore, Dainty, & Lingard, 2003). The organization can train employees to understand the community’s place of interest which staff can be used to promote such interests to their clients. Another approach to this training is ways to interact with clients, a positive interaction with clients is crucial to making a good impression and generating repeat business and to enhance this call each client by name if possible. The general manager can also motivate employees to sell the organizational services and products if he inbuilt a trust in …show more content…
All employees are the official representatives of an organization and the staff appearance and approach to clients can mean a difference between a new business and a negative response. Remember one never get a second chance to make good first impression. Habits like chewing, smoking, drinking and others can distort an organizations market to a client. Other factors in projecting professional image include nonverbal communication, voice quality, listening skills and negotiations skills. Management must outline rules and regulations served to all employees to guards the image of the organizations