Bailey will present at IAEE’s convention, he will give a speech about how to “Stop Selling and Start Connecting”. His speech will be the connection between the interaction of a buyer and seller. According to the Gallop originations, 70 percent of human decision-making is emotional and 30 percent is rational (Simon T. Bailey International, n.d., par.1). Any sales professionals who want to grow market share by attaining new customers need to examine his or her sale edge. Upon the completion of this speech, three things will inspire companies. First, a sales team will leaner to understand what “living to sell” means, and now creating a personal brand will attract personal opportunities. Second, an organization will change from telling customers about feature and benefits to asking high-grade questions and unearth other potential opportunities (Simon T. Bailey, n.d., par. 3). Lastly, it will transform a company from just selling a service to fulfilling the customer’s want and need (Simon T. Bailey International, n.d., par. 3). This includes how to set up internal team members for success by providing a seamless and consistent customer experience. While these speeches are beneficial for companies like AT&T and Microsoft, Mr. Bailey will be a positive aspect for IAEE’s …show more content…
He has the experience in the hospitality and tourism industry. He has worked with more than 1,500 organizations in 45 countries (Simon T. Bailey International, n.d., par. 3). He understands how relationships need to be built to generate a successful experience between buyer and seller. Simon inspires clients through his personal stories, and use research to make people to really think about real issues (National Speaker Bureau, n.d., par. 1). Mr. Bailey also wants business to show leadership because it represents what the company stands for and how learning new skills will revolutionize the hospitality industry. The IAEE (International Association of Exhibitions and Events) wants a speaker who will explain to its members what traits are needed to become a successful business. Simon explains that from the time that a person is born, they are considered original; however, he claims that people die as a “copy” of other peoples work (Simon T. Bailey International, n.d.). Finally, he connects with the audience with an important lesson that will impact a person’s life (National Speakers Bureau, n.d., par. 1). IAEE need to make an imprint on the exhibition world, and Simon T. Bailey will be the most qualified person to express how to do