Nina Ricci Advert Analysis

The Nina Ricci print advert is bright and smartly done. It has a young model in the mid-ground on the left holding a bottle of Nina Ricci perfume wearing a light pink dress looking straight towards the camera. The model has a red lipstick on, light make-up and blonde hair. In the middle of the print it has the ‘Nina Ricci’ written in Black In contrast to its white background with the perfume name which is Nina L’eau. Underneath the Brand’s name it has the perfume tagline/slogan written in capital using simple font saying ‘MY SECRET’. On the right it has the product which is a perfume bottle, shaped like an apple. In the background for the product there are white, snowy leaves placed. The perfume bottle is pink with silver leaves top and …show more content…
This is done because whether you look at the model or the product, you have to look at the brands name first. Despite the fact what you are looking at in the ad, your eyes will lead to the brands name. The name is written in black in contrast to its white background. This makes the name stand out and eye catchy. The product name is written in simple and easy to read font. This suggests the formality and simplicity of the perfume. The reason for this could be the target market as they will belong in the top categories. They are very formal and look for simplicity in things. It is easy to read so the audience will not waste any time in reading it as they would reading a fancy/childish font. They don’t have much time on their …show more content…
But in the printed ad you don’t see the lower part of the body compared to here you see the full body. In a long shot, with mysterious music, the model is in a big luxurious building running around as if she was exploring it when she sees two enormous mirrors. She’s wearing the same clothes and a short skirt. She drops her pink jacket and gets closer to the mirror. The camera closes in to a medium shot when she touches the mirror. The music tone changes as if she’s done something wrong. The mirror makes water like effect as if it was made of water. With the music going ‘bang’, Close up angle shows the young girl suddenly ending up in an unknown place. She turns around in a surprise and sees a white owl coming towards her. The music here gets exciting. The high angle shot shows the owl landing on her shoulder while she’s surrounded by whiteness. There are white leaved mazes around her. She gives an instruction to the owl and it flies off her shoulder while she follows the owl into the maze. As soon as the owl flies off her shoulder, the music gets faster and adventurous. Music played in this ad is one you will get fantasy and adventurous movies. She is astonished by the beauty of the maze while she excitingly runs around it. She reaches the centre of the maze. Birds eye angle shows a tree in the middle with beautiful designs around it. The music tone changes to a victorious one. She reaches