Jasmine Rodrigo
Justin Mott
ENGL 102-73
24 September 2017
Summary and Analysis: Visual Rhetoric
In the image advertised by the Czech animal rights organization "Svoboda Zvirat", a beautiful model is shown with blood running down her face. At the bottom of the poster, the caption “For long eyelashes this is how 300,000 animals suffer each year” effectively uses the rhetorical appeals of ethos, pathos, and logos. The author of this piece decided to use a strong and powerful image combined with a few words to make their point. Even though the origin of this piece is unclear, the style of this piece seems to be formatted after a makeup advertisement in a magazine. The image is also promoting awareness of cosmetic testing on animals and helps …show more content…
Online links are provided in order to prove the credibility of the image. At the top of the image, there is a link to the agency that created the image called Freedom for Animals. The audience is able to learn more about the organization and what they have done in terms of cosmetic testing on animals and animal rights. At the bottom of the image, another link is also provided in order to give the audience more information and to do their own research regarding animal testing. The creation of this piece makes a statement that animals are not able to defend themselves the organization is their …show more content…
The creator utilizes real statistics and data to tell the audience that the problem of animal testing truly exists and that many animals are affected by it every year all around the world. Even though there is no specific direction on how to take care of it, this advertisement still signals a call to action. The advertisement is trying to promote awareness of the cruel things companies do to animals for solely cosmetic purposes, and once that awareness is attained then it is up to the audience to decide how they can use it and what can they do to help. In this piece, the creator effectively manipulates the viewer’s emotions and feelings through pathos in order to encourage the viewer to take some form of action. A suitable amount of facts was used to emphasize the message portrayed in the image without making the viewer want to stop reading the page. Upon the surface of this piece, it is hard to tell who the creators are and what they do. But considering the message of this piece and why it was created in the first place, the creators show an implicitly strong ethos based on the morality reflected in promoting the piece. The overall advertisement is effective and adding much else to the visual argument may have actually distracted the viewer from the true message, which makes the advertisement less
Justin Mott
ENGL 102-73
24 September 2017
Summary and Analysis: Visual Rhetoric
In the image advertised by the Czech animal rights organization "Svoboda Zvirat", a beautiful model is shown with blood running down her face. At the bottom of the poster, the caption “For long eyelashes this is how 300,000 animals suffer each year” effectively uses the rhetorical appeals of ethos, pathos, and logos. The author of this piece decided to use a strong and powerful image combined with a few words to make their point. Even though the origin of this piece is unclear, the style of this piece seems to be formatted after a makeup advertisement in a magazine. The image is also promoting awareness of cosmetic testing on animals and helps …show more content…
Online links are provided in order to prove the credibility of the image. At the top of the image, there is a link to the agency that created the image called Freedom for Animals. The audience is able to learn more about the organization and what they have done in terms of cosmetic testing on animals and animal rights. At the bottom of the image, another link is also provided in order to give the audience more information and to do their own research regarding animal testing. The creation of this piece makes a statement that animals are not able to defend themselves the organization is their …show more content…
The creator utilizes real statistics and data to tell the audience that the problem of animal testing truly exists and that many animals are affected by it every year all around the world. Even though there is no specific direction on how to take care of it, this advertisement still signals a call to action. The advertisement is trying to promote awareness of the cruel things companies do to animals for solely cosmetic purposes, and once that awareness is attained then it is up to the audience to decide how they can use it and what can they do to help. In this piece, the creator effectively manipulates the viewer’s emotions and feelings through pathos in order to encourage the viewer to take some form of action. A suitable amount of facts was used to emphasize the message portrayed in the image without making the viewer want to stop reading the page. Upon the surface of this piece, it is hard to tell who the creators are and what they do. But considering the message of this piece and why it was created in the first place, the creators show an implicitly strong ethos based on the morality reflected in promoting the piece. The overall advertisement is effective and adding much else to the visual argument may have actually distracted the viewer from the true message, which makes the advertisement less