Marketing Case Study: The Golden Arched At Mcdonalds

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Marketing Report

Introduction to report & Introduction to Business:

McDonald is one of the most recognized brands worldwide. This case study shows how McDonalds aims to build the brand continuously listening to its customers. In addition, the various stages of the process are marketed. Brand develops a personality of an organization, product or service. The stamp shows how consumers view the organization. Marking only works when an organization behaves and performs in a consistent manner. Marketing communication methods such as advertising and sales promotion, are used to create the colors, drawings and images that give your face recognizable brand. The Golden Arches - at McDonalds, this represented by its familiar logo. In all markets,
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So McDonalds attaches great importance to the development of a menu, customers want. Market research is exactly what this is. However, changing customer requirements over time. What is elegant and attractive this morning are discarded. Marketing continuously monitors customer preferences. To meet these changes do justice, McDonalds has introduced new products and old races over time, and will continue to do. Sure not affect sales of an existing option by introducing a new option that will cannibalize (commitment) sales. McDonalds knows that product sales in the menu will vary at different points in its life cycle, as shown in the right chart. The type of marketing undertaken and the resources invested are different depending on the product has reached the stage. For example, the launch of a new product is typically television and other advertising media. Anytime a company a portfolio of products, each at a different stage of the cycle. Some of the McDonalds options are gaining in popularity, while probably the Big Mac is on stage …show more content…
One method is the advertising that sometimes known as "above the line" type. Advertising on TV, radio performed in film, online, on billboards and in the press, for example, in newspapers and magazines. What distinguishes advertising from other marketing communications is that media owners are paid before the advertiser to take space in the media. Other methods include advertising sales promotion, POS display, merchandising, direct mail, telemarketing, exhibitions, seminars, loyalty programs, door drops, demonstrations, etc. Marketing communications specialists is a campaign that uses more of these methods to develop a way to give the best results. For example, TV advertising makes people aware of a food and advertising in the press provides more details. This can be promoted through in-store promotions, trying to get people to the product and a collector of promotional materials to encourage them to continue buying the item. It is imperative that incoming messages support each other and not to confuse the customer. A complete understanding of what is the brand, is the key to a unified message. The goal of most marketing communications is to move the audience to a certain type of action. This can be to buy the product, visit a restaurant, we recommend choosing a friend or to increase the menu item purchases. The main objectives of the people are aware of advertising to make an item, feel

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